River Cruise Expo 2026 Officially Sold Out, Wait List Opened

International

The event will be held March 11-15, 2026, in Amsterdam and has sold out for its fourth-consecutive year.

The American Society of Travel Advisors (ASTA) is proud to announce that its 2026 River Cruise Expo next March in Amsterdam has sold out and it has opened a wait list to manage potential attendees who would like to secure spots for next year.    ASTA is actively working to secure additional ships to participate in next year’s expo. If inventory is expanded, ASTA will open spaces to individuals registered for the wait list in the order their name was added.

“The overwhelming response from advisors highlights the caliber of this experience,” said Sarah Little, ASTA Senior Vice President of Business Development. “Even more impressive is the immediate return on investment attendees are seeing—turning what they learn at this event into real client bookings within days.”

“The River Cruise Expo is a catalyst for business growth, professional development, and industry connection. We’re deeply committed to expanding opportunities like this that elevate advisor expertise, build lasting relationships, and drive profits for our members’ businesses.”

For the best chance to attend, advisors should add their name to the list now. To register and add your name to the wait list, visit the event website.

Please note: You must be an active ASTA member to attend. If your registration has lapsed and you must renew, or you are joining for the first time, you can complete the process online, email askasta@asta.org for assistance, or call 1.800.ASK.ASTA.