Tourexpi
This
highlights new opportunities for hoteliers to meet sustained demand and
increase profitability even while offering competitive prices.
Other
budget-friendly destinations featured in the ranking include Tirupati (India),
Hat Yai (Thailand), Dalat (Vietnam), Iloilo (Philippines), Kuching (Malaysia),
Nagoya (Japan), Kaohsiung (Taiwan), and Daejeon (South Korea).
Affordability
Influences Travel Decisions
Value-driven
travel is gaining popularity, especially among Gen Z and millennials. A
majority of Gen Z travelers (56%) aim to spend under $50 per night on
accommodation, a trend also seen among millennials (44%). These travelers are
not just looking for low prices but are drawn to affordable destinations that
offer meaningful experiences.
Revenue
Opportunities Through Strategic Yield Management
Affordable
pricing doesn't mean reduced profitability. Agoda encourages hoteliers to
leverage its dynamic pricing tools and technology to tailor offers for diverse
traveler needs. Bundling multi-location stays with curated local
activities—such as food tours or cultural excursions—can raise booking value
and guest satisfaction. Flexible cancellation policies and varied payment
options can also enhance appeal, particularly as online bookings are projected
to make up 75% of Asia’s travel revenue by 2029 (Statista).
Tapping
into Key Motivators: Food and Solo Travel
Culinary
Experiences: Travelers from countries like South Korea, Japan, Thailand, and
Taiwan consistently rank food as a top reason to travel. Hoteliers can
capitalize on this by collaborating with local chefs, offering themed menus, or
organizing pop-up dining events. Packaging these experiences with affordable
accommodations adds high perceived value.
Solo
Travel: Solo travel is on the rise, especially among women in Hong Kong and
Thailand, according to Agoda’s Women Travel Trends survey. Gen Z travelers
often book last-minute and seek budget-friendly options, creating an
opportunity for targeted solo travel promotions from July to October. Special
solo rates, value-added perks, or flash deals can attract spontaneous travelers
seeking affordable escapes.
A
Data-Driven Advantage
"Today's
travelers are increasingly prioritizing value-driven experiences, particularly
among younger, price-conscious demographics," said Andrew Smith, Senior
Vice President of Supply at Agoda. "This is a powerful opportunity for
hotels and airlines to engage travelers throughout their journey with
personalized, data-informed value that builds loyalty and repeat
business."
Agoda
supports hoteliers with more than 5 million holiday properties, 130,000+ flight
routes, and over 300,000 activities worldwide. Its platform enables partners to
implement dynamic pricing, strategic packaging, and focused marketing to turn
affordability into revenue growth and guest retention.
More
insights can be found at: https://partnerhub.agoda.com
Image
Credit: © Agoda
The most interesting news


Historic Ju 52 on its Way to the Lufthansa Group Conference and Visitor Center
The historic Junkers Ju 52, affectionately known as "Aunt Ju," is leaving Paderborn-Lippstadt to become a permanent exhibit at the new Lufthansa Group Conference and Visitor Center.


Major Boost for Tourism: Construction Begins on the Antalya–Alanya Highway
Turkey’s Minister of Transport and Infrastructure, Abdulkadir Uraloğlu, has announced that construction of the new Antalya–Alanya highway will officially commence on 25 July.


Marriott International Completes Acquisition of citizenM Brand
Transaction Expands Company's Global Lifestyle Offerings.


Discover the Untouched: Marriott Bonvoy’s Hidden Gems Across the Caribbean and Latin America
Marriott Bonvoy invites travelers to uncover some of the Caribbean and Latin America’s most untouched destinations—places where nature takes center stage, serenity feels authentic, and every step is a chance to reconnect with the world in its pur


Emirates Group Launches Massive Talent Drive to Power Its Next Era of Innovation and Expansion
The Group is recruiting over 17,300 professionals across 350 roles in 2025.


Information Overload: Sabre Finds Content Fragmentation Is A Big Problem
Travel agencies around the world are struggling with rising operational costs and inconsistent customer experiences due to a growing fragmentation of content systems.


Boutique Meets Basalt: Cave Luxury at Signature Cave Cappadocia
Amidst surreal tuff rock formations, ancient cave churches, and millennia-old rock dwellings, Wyndham Hotels & Resorts has unveiled a unique boutique property: Signature Cave Cappadocia, Trademark Collection by Wyndham—an extraordinary retreat in o


Italy set to break tourism records as Rome prepares to host WTTC’s 25th Global Summit
International visitor spending to exceed €60 billion as global tourism leaders head to the Eternal City.


IHG Hotels & Resorts Announces First voco Resort in Oman with the Signing of voco Al Mouj Muscat
IHG Hotels & Resorts has announced the signing of a management agreement with Golden Group Holding for voco Al Mouj Muscat, a 251-room beachfront resort set to open in the fourth quarter of 2025.


Balancing Conservation and Tourism: German-Polish Project Develops Monitoring for Protected Areas
How can nature conservation and tourism coexist in sensitive protected areas? The German-Polish project "MoPA" aims to answer this by developing sustainable visitor management and socio-economic monitoring in the Lower Oder Valley.


TUI Care Foundation launches two new TUI Futureshapers projects in Portugal and North Africa
TUI Futureshapers Portugal offers training, mentorship, and expert support to help social entrepreneurs build sustainable tourism businesses with impact.


Ryanair urges government to abolish air travel tax in 2026 budget
Air travel tax must be scrapped if Germany wants to return to pre-COVID traffic and tourism levels


AI-supported ground processes: Lufthansa, Fraport, and zeroG drive innovation at Frankfurt Airport
Camera-based computer vision solution “seer” improves punctuality — ground operations become more efficient — customer experience enhanced.


Thailand Leads Push to Strengthen Two-Way Travel Between India and ASEAN
As part of the ASEAN-India Year of Tourism 2025, the Tourism Authority of Thailand (TAT) hosted the ASEAN-India Forum from 22–25 July in Bangkok.


There's Never Been a Better Time to Visit Hyatt Regency Danang
Travel + Leisure World's Best Awards 2025 winner unveils elevated dining experiences and unparalleled family accommodations.


Greece Introduces Cruise Passenger Fee to Boost Tourism Revenue
Greece has implemented a new fee targeting cruise ship passengers disembarking at its ports, aiming to increase national tourism revenue.


TAT Launches Coral College Project to Promote Safe and Sustainable Marine Tourism
New bilingual e-learning platform aims to protect marine ecosystems and raise tourist awareness.


Turkish Citizens to Benefit from Facilitation in Schengen Visa Process: Foreign Ministry
Turkish citizens will, for the first time, be able to obtain multiple-entry Schengen visas more quickly and easily, according to a statement from sources at the Turkish Foreign Ministry on Friday.


Over 102 000 Foreign Visitors in Antalya: July Record Broken
Turkish Minister of Culture and Tourism, Mehmet Nuri Ersoy, has announced that on 19 July 2025, more than 102,000 foreign visitors entered Türkiye via the airports of Antalya and Gazipaşa—marking a new single-day record for the month of July.


Germany’s Travel & Tourism Sector to Break All-Time Records in 2025
Germany is set to make Travel & Tourism history in 2025, with every major performance indicator expected to reach record levels, according to new data from the World Travel & Tourism Council (WTTC).


Emirates to Introduce Third Daily Flight to Mauritius to Facilitate Travel Across Its Global Network
Emirates has announced the launch of a third daily flight to Mauritius starting 1 December, further supporting inbound tourism to the island nation.
