Tourexpi
According
to Agoda's 2025 Travel Trends Survey, 34% of South Korean travelers are
motivated by cultural exploration. Additionally, a survey by the Ministry of
Culture, Sports and Tourism indicates that both local and international
visitors prioritize meaningful local experiences and traditional Korean
culture.
Must-Visit
Festival Destinations:
May:
Gangneung Danoje Festival
Held
from May 27 to June 3, this UNESCO-recognized festival features the Gwanno Mask
Play, herbal Changpomul hair rinsing, and surichwi rice cakes. Gangneung, with
a 9% increase in summer interest on Agoda, ranks as the seventh most-searched
South Korean destination.
June:
Muju Cultural Heritage Night Festival
Taking
place from June 13 to 14, this festival highlights heritage sites, traditional
cuisine, and artworks by Joseon calligrapher Han Seok-bong. Visitors can also
explore the Bandi Imagination Forest. Interest in Muju has surged by 39% on
Agoda.
July:
Buyeo Seodong Lotus Festival
Scheduled
from July 4 to 6, this event showcases pink and white lotus blossoms, music
performances, and drone shows, creating a romantic ambiance. Buyeo has seen a
remarkable 57% rise in summer searches on Agoda.
August:
Tongyeong Hansan Battle Festival
Running
from August 9 to 14, this seaside festival commemorates Admiral Yi Sun-shin
with naval reenactments, Turtle Ship Rowing Competitions, and fireworks.
Tongyeong's coastal charm has led to a 46% rise in travel interest on Agoda.
Joonwhan
Lee, Country Director of Agoda Korea, stated: "These provincial
destinations are attracting both domestic and international travelers eager to
immerse themselves in K-Culture through vibrant summer festivals."
Agoda
offers access to over 5 million holiday properties and 300,000 activities
worldwide, making it easy for travelers to plan their cultural journeys.
Image
Credit: © Agoda
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