New tour operator: Irina Haselmann to become Managing Director - Get updated on what's happening in tourism!

Eurowings has appointed digital and sales expert Irina Haselmann as Managing Director of the new tour operator Eurowings Holidays GmbH. With this decision, Germany's largest leisure airline is emphasizing its ambition to grow in the area of tourism and strengthen the position of its leisure brand Eurowings Holidays, which will operate as a separate tour operator as of 1 April 2025. 

Irina Haselmann has been part of the Eurowings team since 2018. She has made a significant contribution to the airline's commercial success in the area of digital and sales. She has been Head of Digital Marketing & Sales since 2021 and has been instrumental in driving revenue growth through digital platforms as well as the development of Eurowings Holidays. 

With more than 15 years of experience in the tourism industry, Irina Haselmann brings in-depth expertise from various key positions. She was previously responsible for product management, pricing, marketing and sales of international tour operator brands at the  DER Touristik/Dertour travel group. 

“This extensive tourism and digital expertise makes Irina Haselmann the ideal person to drive our tourism growth,” says Eurowings' Head of Sales Michael Erfert, who is also responsible for the development and expansion of the new tour operator. “Irina has been instrumental in shaping the successful development of Eurowings Holidays in recent years and has passionately driven it forward together with her team. With our own management, we are now taking the next step and strengthening our entrepreneurial responsibility for the growth of Eurowings Holidays.”   

The new management team around Irina Haselmann combines many years of tourism and TravelTech expertise from Binoli GmbH – which was acquired from Baden-Baden – with the marketing and data know-how of Eurowings Digital GmbH, based in Cologne's Schanzenstraße start-up district. In addition to Irina Haselmann as Managing Director, the management team includes Sven Ickstadt (Chief Operations Officer), who is responsible for the Touristic Operations area. Ickstadt has been working in tourism since 1996 and can draw on a broad network from 25 years in management positions at LTUR and Binoli in hotel and flight purchasing as well as product management. He was also Managing Director of Binoli GmbH for many years. 

Sebastian Jüngst is taking on the role of Head of IT. He has been working in the IT sector for 18 years and was responsible for tourism IT at Air Berlin Holidays and the HLX brands from 2015 onwards. The management of the Sales & Marketing division and the newly created Data & BI team will be filled from the ranks of Eurowings Digital: Carolin Stauss will be responsible for the sales and marketing division as Head of Sales & Marketing, while Ilias Bratkos will manage the data-driven business decisions of Eurowings Holidays as Head of Data & BI. 

With the launch of Eurowings Holidays GmbH on 1 April 2025, Eurowings is expanding its portfolio in the area of tourism and will now offer customers tailor-made vacations. In order to be able to draw on proven expertise immediately, Eurowings Holidays has taken over the staff and IT systems of the renowned media and tourism entrepreneur Karlheinz Kögel in Baden-Baden.

Image Credit: © Eurowings