Tourexpi
At ITB Berlin 2026, Eurowings announced a new premium
product for its Airbus A320neo fleet, introducing a redesigned seating concept
on selected medium-haul routes. Following successful market tests, Germany’s
largest leisure airline will equip eight A320neo aircraft with premium seats,
offering more space, comfort and privacy in the front rows.
The new configuration replaces the traditional 2×3
seating layout in the first two rows with a more spacious 2×2 arrangement. This
creates eight Premium BIZ seats designed for passengers seeking additional
comfort on flights lasting between three and six hours. Eurowings primarily
deploys the A320neo on longer medium-haul routes.
More space and privacy on medium-haul flights
The new cabin concept builds on customer feedback
collected since November 2025, when Eurowings introduced the Premium BIZ seat
on the Berlin–Dubai route and tested the product on additional services.
According to the airline, travellers responded particularly positively to the
increased personal space, improved privacy and enhanced onboard service.
With demand proving strong, Eurowings has now approved
the expansion of the concept. In addition to longer leisure routes, the airline
is considering the introduction of the premium seating product on connections
to business destinations such as London as well as high-demand holiday routes
including Mallorca and the Canary Islands. All eight A320neo aircraft in the
fleet will be equipped with the new seats.
Product upgrade and expanded inflight service
“We are boldly changing an industry standard because
our guests’ expectations are changing as well,” says Max Kownatzki, CEO of
Eurowings. “The success of our market tests made it clear within just a few
months that many passengers on longer flights want a bit more space and
affordable comfort. With the introduction of the Premium BIZ seat, we are
emphasizing our role as Europe’s value airline, offering good service at fair
prices across all fare categories.”
The new seats come from Italian manufacturer Geven and
are part of a broader product upgrade. The Premium BIZ offer includes
adjustable footrests, USB charging ports, pillows and blankets, as well as an
amenity kit. Passengers also receive an upgraded inflight service with an
aperitif, a hot meal served on porcelain and an expanded beverage selection.
According to Eurowings, the initiative forms part of a
wider strategy to strengthen its positioning as a value airline by combining
competitive prices with improved comfort and service quality.
Image
Credit: © Eurowings
The most interesting news
Read the News

Aruba puts culinary tourism in the spotlight with Autentico 2026
Nine-day festival from October 3 to 11 brings international chefs together with Aruba’s culinary scene, including Restaurant Week and a two-day open-air event in Oranjestad
Read the News

Hilton accelerates global hotel expansion this season
New openings from Kuala Lumpur and Singapore to Hawaii and Spain strengthen Hilton’s luxury, lifestyle and full-service portfolio
Read the News

Türkiye’s underwater heritage reveals ancient Mediterranean trade routes
More than 430 shipwrecks have been documented along the Mediterranean coast, while new excavations and museum projects are bringing thousands of years of maritime history to a wider audience
Read the News

Eurowings expands Middle East network with new Baghdad flights
New services from Berlin and Düsseldorf will complement connections to Dubai, Jeddah, Tel Aviv, Beirut, Erbil and Amman in the 2026/27 winter schedule
Read the News

TUI Blue puts holistic wellness at the centre of Asian escapes
TUI Blue Berawa in Bali and TUI Blue Angkor Grace in Cambodia combine yoga, recovery, healthy cuisine and local wellbeing traditions with a relaxed resort experience
Read the News

Radisson expands Verified Net Zero programme to major Nordic hotels
Four properties in Stockholm and Copenhagen join the programme as Radisson targets 100 independently verified net zero hotels worldwide by 2030
Read the News

Condor brings flight search and travel inspiration into ChatGPT
The German airline has launched a ChatGPT app that combines destination discovery, fare comparison and live Condor flight options within a conversational interface
Read the News

Thailand links Middle East travel trade with 80 tourism businesses
Forty representatives from the UAE and Saudi Arabia met Thai suppliers after a six-day product discovery programme in Pattaya, Hua Hin and Bangkok
Read the News

Princess Cruises launches cruise planning app in ChatGPT
New integration allows travellers to search more than 330 destinations, compare itineraries and access current pricing and availability through natural-language conversations
Read the News

Thailand turns gastronomy into travel sales in Madrid
Amazing Thailand Fest connected Thai food and culture with bookable holidays as Viajes El Corte Inglés supported the campaign through its nationwide sales network
Read the News

Hyatt accelerates luxury expansion with focus on Mexico
New Park Hyatt, Alila, Unbound Collection and Grand Hyatt properties are expanding the group’s luxury and upscale resort portfolio across Mexico, Canada, the Caribbean and the United States
Read the News

Germany: Condor reorganizes shareholder structure
Attestor will acquire the 49% stake previously held on behalf of the German Federal Government and the State of Hesse, with completion scheduled for August 2027
Read the News

WTTC Global Summit in Malta brings together more than 100 industry leaders
The two-day event in Valletta will focus on AI, connectivity, investment, sustainability and workforce development while launching new initiatives for young talent and tourism SMEs
Read the News

Spain: International flight capacity rises 6.4% in October
Airlines have scheduled nearly 12.8 million international seats to Spain, with Italy, Poland and Mexico recording particularly strong growth
Read the News

Alaska and Hawaiian unveil new premium travel concepts
Aurora and Leihōkū will introduce new lie-flat suites, premium economy cabins, lounges and upgraded dining as Alaska Air Group expands its premium offering from 2028
Read the News

Hyatt Regency opens lakeside hotel in Jiaxing
The 201-room Hyatt Regency Jiaxing Nanhu expands Hyatt’s presence in China’s Yangtze River Delta with more than 4,500 square metres of meeting and event space
Read the News

Indonesia puts gastronomy at the heart of its tourism strategy
Wonderful Indonesia Gastronomy 2026 brings chefs, producers and communities together in Solo and Yogyakarta as the country seeks to turn culinary heritage into a reason to travel
Read the News

Matthias Spohr joins Eurowings Executive Board as COO
The former Lufthansa Aviation Training chief returns to Eurowings to oversee flight and ground operations, safety, training and technical fleet management
Read the News

Wego and Abu Dhabi launch campaign to drive regional bookings
Partnership targets travellers across the Middle East and North Africa with data-driven marketing linked directly to bookable flights and accommodation
Read the News

Germany steps up tourism push in fast-growing Indian market
Rising travel budgets, longer stays and strong visitor growth are prompting the German National Tourist Board to expand its cooperation with India’s travel industry
Read the News

UAE: IHG brings Garner Hotels to the Middle East with two openings
Garner Hotels will debut in Dubai and Ras Al Khaimah in 2026, adding 285 rooms to IHG’s growing portfolio in the Emirates
