For its anniversary year: Lufthansa reinvents the onboard experience

Germany

With FOX – Future Onboard Experience – Lufthansa will introduce more individuality, comfort and signature moments on long-haul flights from spring 2026

As Lufthansa approaches its 100th anniversary in 2026, the airline is using the milestone to fundamentally reimagine its long-haul product. The initiative, called FOX (Future Onboard Experience), will enhance service across all cabins – from Economy to First Class – combining individuality, comfort and Lufthansa Signature Moments.

A €70 million investment in the future

“We are investing over 70 million euros in our new Future Onboard Experience in the next twelve months alone,” said Jens Ritter, CEO of Lufthansa Airlines. “With more individuality, greater comfort and extraordinary Lufthansa Signature Moments, we are building on what has always defined us over the past 100 years: being an attentive and unique host above the clouds.”

Individuality: shaping your own journey

Passengers will have more flexibility to personalize their experience. In Business Class, guests will be able to choose the timing of their second meal, selecting from a wide range of sweet and savory options, snacks and hot dishes. In Economy and Premium Economy, three menu choices will replace the current two, offering greater variety and control.

Comfort: premium in every detail

FOX will emphasize comfort and quality throughout the cabins. High-end amenities, upgraded textiles and completely new tableware will be introduced in all four classes. Designed to be both modern and timeless, the new elements will go beyond functionality, creating a tactile sense of value and refinement.

Lufthansa Signature Moments

The initiative will also highlight iconic touches that are unique to Lufthansa. The rose and caviar service in First Class or the “Avionic” signature cocktail will be joined by new culinary concepts. A triad of home, variety and Lufthansa signature dishes will feature menus curated by top chefs – sometimes themed around the destination, sometimes inspired by the place of departure, but always carrying a sense of anticipation.

Building on Allegris and fleet modernization

FOX complements other steps in Lufthansa’s premium transformation, including the introduction of the Boeing 787-9 and Airbus A350-900 and the rollout of the Allegris in-flight product. By redesigning service and processes across all long-haul aircraft, Lufthansa aims to elevate the travel experience for all passengers, regardless of cabin class.

Launch in spring 2026

The new Future Onboard Experience will officially launch in spring 2026, ushering in a new chapter of individuality, comfort and premium hospitality at Lufthansa’s centenary.