Thailand welcomes travellers with ‘Amazing Bag’ experience - Get updated on what's happening in tourism!

The Tourism Authority of Thailand (TAT) has launched a new highlight of its Amazing Thailand Passport Privileges 2025 campaign — the “Amazing Bag” activity — designed to delight international travellers arriving during Thailand’s high season. Taking place at Suvarnabhumi, Don Mueang, and Phuket International Airports from 1 November to 15 December 2025, the initiative embodies the theme “Privilege Beyond Expectation”, showcasing the warmth and creativity of Thai hospitality.

On 6 November, Minister of Tourism and Sports Artthakorn Sirilatthayakorn, together with senior officials from the ministry, TAT Governor Thapanee Kiatphaibool, and airport and immigration representatives, welcomed arriving passengers at Suvarnabhumi Airport, personally presenting them with the signature “Amazing Bag” — a curated collection of locally inspired keepsakes. A similar activity followed at Don Mueang Airport the next day, spreading festive cheer to incoming visitors.

A campaign to inspire travel and spending

Governor Thapanee Kiatphaibool said, “The Amazing Thailand Passport Privileges 2025 campaign supports the government’s Big Impact, Act Fast policy by stimulating international travel spending and enhancing the visitor experience. It plays a key role in boosting arrivals and satisfaction during the peak tourism season.”

More than 2,500 international travellers have already participated, with top visitor nationalities including China, India, Russia, France, and the United Kingdom. By showing their passports, travellers can receive an Amazing Bag and unlock exclusive travel deals through the campaign’s online platform.

Inside the Amazing Bag: a journey through Thai culture

Each Amazing Bag features handcrafted souvenirs inspired by Thailand’s “5 Must Do” experiences:

·         Must Taste – Dried Thai mango

·         Must Try – Muay Thai keychains celebrating Thai martial arts

·         Must Buy – Thai textile crafts such as scarves and bags from Sakon Nakhon and Phrae

·         Must Seek – Handwoven dinosaur and naga keychains from Kalasin and Bueng Kan, plus ethnic tassel keychains from Chiang Rai

·         Must See – Artistic tokens featuring Khon and Phi Ta Khon motifs

Travellers can also scan a QR code to register for Lucky Bags containing tourism vouchers and special prizes worth over 1 million Baht, offered by TAT’s travel partners.

Privileges beyond expectation

Now in its second year, the Amazing Thailand Passport Privileges program combines two nationwide highlights — the exclusive sales promotion featuring discounts from over 300 tourism businesses across Thailand, and the “Amazing Bag” gift initiative, both aimed at creating lasting memories for visitors and reinforcing Thailand’s reputation as a destination of authentic warmth and creativity.

For more information, visit www.tourismthailand.org/amazingthailandpassportprivileges.

Image Credit: © TAT