Tourexpi
The Tourism Authority of Thailand (TAT) has officially
opened the 44th Thailand Tourism Festival (TTF) 2026, reinforcing its role as
the country’s flagship platform for domestic tourism and encouraging Thai
residents to rediscover travel opportunities across the Kingdom.
The opening ceremony was presided over by Ms.
Natthriya Thaweevong, Permanent Secretary of the Ministry of Tourism and Sports
and Chairperson of the TAT Board of Directors, together with Ms. Thapanee
Kiatphaibool, Governor of TAT. They were joined by provincial governors and
vice governors, members of the TAT Board of Directors, senior executives from
TAT, as well as key representatives from both the public and private sectors.
Ms. Natthriya Thaweevong said: “This year’s festival
reinforces our commitment to positioning Thailand as a premier global
destination while inspiring Thai people to explore their own country with
pride. The event highlights stunning attractions, warm Thai hospitality,
authentic lifestyles and immersive experiences that TAT is ready to deliver
through the ‘5 Must Do in Thailand’ strategy.”
Ms. Thapanee Kiatphaibool added: “This annual festival
aims to inspire Thai people to explore their own country and rediscover the
many charms of their homeland, fostering a renewed sense of connection to
Thailand. The nine main zones directly support regional development and create
new opportunities for local communities, while showcasing the country’s diverse
regions and their unique attractions.”
Nine themed zones showcase Thailand’s diversity
The festival has been designed to transform curiosity
into genuine travel inspiration. Through nine distinct zones, visitors
experience different aspects of Thailand’s destinations, identities and tourism
offerings.
Together, the zones create a journey across the
country that combines culture, cuisine, creativity, entertainment and
sustainability. The concept encourages visitors not only to enjoy the festival
itself but also to explore the featured destinations beyond the event.
Focus on sustainability and community value
TTF 2026 embraces Thailand’s Bio-Circular-Green
Economy (BCG) model, promoting environmentally responsible tourism that
highlights local identities and generates value for communities.
The event also continues its “Zero Waste to Landfills”
initiative, now in its fourth year. The programme ensures that no waste
generated during the festival is sent to local landfill sites.
Five-day event in Bangkok
The Thailand Tourism Festival 2026 takes place from 25
to 29 March 2026 at the Queen Sirikit National Convention Centre in Bangkok.
The event runs daily from 10:00 to 21:00 and is located in Halls 1 to 4 on the
ground floor. Admission is free.
Visitors are encouraged to use public transport, with
direct access via the MRT Queen Sirikit National Convention Centre Station on
the Blue Line, as well as bus route 136. Limited parking is available on site,
while taxis and ride-hailing services also serve the venue.
Further information is available through the TAT Call
Centre (1672 Travel Buddy) and via the Amazing Thailand and Thailand Festival
social media channels.
Image
Credit: © TAT
The most interesting news
Read the News

Lufthansa Group orders 20 additional long-haul aircraft
Lufthansa Group is expanding its fleet modernisation programme with an order for ten Airbus A350-900s and ten Boeing 787-9s
Read the News

Air Europa to relocate JFK operations to New Terminal One
Air Europa will move its New York operations to JFK’s New Terminal One when the new international facility opens its first gates in 2026
Read the News

Heathrow traffic declines as Middle East tensions disrupt travel demand
Passenger numbers at Heathrow Airport fell in April as geopolitical tensions in the Middle East affected international travel patterns and increased pressure on the aviation sector
Read the News

EU rejects high fuel prices as justification for avoiding passenger compensation
The European Commission says rising jet fuel costs linked to the Middle East crisis do not qualify as an “extraordinary circumstance” under EU passenger rights rules
Read the News

Vietnam positions itself as emerging SAF hub at international summit in Da Nang
Government ministries and industry leaders gathered in Da Nang to strengthen Vietnam’s role in sustainable aviation fuel development across Asia-Pacific
Read the News

UN Tourism and The Bahamas promote sustainable tourism innovation in the Caribbean
A new innovation challenge highlights local start-ups developing resilient tourism solutions for island destinations across the region
Read the News

WTTC expects global travel industry to grow 1.5 times faster than the wider economy
The sector is forecast to contribute 12 trillion US dollars to the global economy in 2026 and support almost 89 million new jobs by 2036
Read the News

Hilton study highlights growing trend of multi-generational holidays
New research shows grandparents are becoming an increasingly important part of family travel, giving parents more downtime and children more playtime
Read the News

Lufthansa shareholders approve all agenda items at annual general meeting
More than half of the company’s share capital was represented as shareholders confirmed dividend plans and elected new Supervisory Board members
Read the News

Taiwan ranks among top Golden Week destinations for Japanese travellers, says Agoda
Search data shows rising interest not only in Taipei, but also in Taiwan’s coastal and nature destinations
Read the News

EXPLORA III unveils Northern Europe voyages and solar eclipse experience for Summer 2026
The new LNG-powered luxury ship will sail across Northern Europe, Iceland, Greenland and North America with no repeated itineraries during its inaugural season
Read the News

Delta highlights employee focus and sustainability in 2025 ‘Delta Difference’ Report
The airline points to record employee engagement, profit sharing, operational efficiency and innovation as key drivers of long-term growth
Read the News

TAT showcases Thai pop culture at Thai Festival Tokyo 2026
Thailand used Thai Festival Tokyo 2026 to promote contemporary culture, lifestyle experiences and creative tourism concepts to Japanese travellers
Read the News

WTTC report highlights long-term resilience of global tourism sector
A new WTTC study based on four decades of crisis data concludes that travel and tourism consistently rebounds after major disruptions and often returns stronger than before
Read the News

WTTC report highlights Saudi Arabia’s rapid tourism growth
Saudi Arabia strengthened its position as the Middle East’s largest and fastest-growing tourism market in 2025, while domestic travel continued to expand strongly in early 2026
Read the News

South Korea ranks among Asia’s top
A new Agoda study highlights growing demand for culinary travel experiences across Asia, with South Korean travelers placing food at the center of their travel decisions
Read the News

Thailand expands responsible tourism focus through Amazing Green Experience
A new trade initiative connected international buyers and media with sustainable tourism operators in southern Thailand
Read the News

Elda’s Moors and Christians Festival gains International Tourist Interest status
The traditional celebration in Elda has been recognised by the Spanish government for its cultural heritage, historical roots and international appeal
Read the News

Delta expands fast, free Delta Sync Wi-Fi across global fleet
More than 1,200 Delta aircraft now offer free Delta Sync Wi-Fi for SkyMiles Members, combining high-speed connectivity with personalized entertainment and digital travel experiences
Read the News

Spain launches €15 million support package for sustainable tourism businesses
Hotels, restaurants, campsites and other tourism businesses in Spain will benefit from a new €15 million funding programme aimed at improving energy efficiency and circular economy measures
Read the News

Spain strengthens position as Europe’s leading high-value tourism market
Spain generated €115.1 billion in international visitor spending in 2025, outperforming the European average for spending per traveller as global tourism expenditure surpassed US$2 trillion
