Tourexpi
The
Tourism Authority of Thailand (TAT) presents the 43rd Thailand Tourism Festival
2025, taking place from 26 to 30 March, between 10:00 and 21:00 Hrs., at the
Queen Sirikit National Convention Center. Admission is free.
This
year’s festival showcases tourism products and services under the theme “5
Must-Do Experiences in Thailand”, alongside the concept of Carbon Neutral
Tourism, in line with the “Amazing
Thailand Grand Tourism & Sport Year 2025.”
Ms.
Thapanee Kiatphaibool, TAT Governor, noted that the festival is one of this
year’s Grand Festivities, designed to inspire travel, create Grand
Moments, and deliver instant joy, encouraging domestic tourism throughout the
year. TAT expects approximately 130,000 attendees over the five-day festival,
with a projected reach of 45 million impressions.
In
line with Thailand’s sustainable tourism strategy, the Governor added, “Now in
its third year, TAT continues to uphold its core mission of promoting
sustainable tourism. The festival includes the ‘Zero Waste to Landfills’ initiative,
with 14 designated waste-sorting points across the venue to minimise
landfill waste. All waste will be properly separated and disposed of, with an
ambitious target to keep unsorted waste below 10%—reflecting TAT’s
commitment to making tourism a true force for sustainability.”
To
further support the event’s low-impact approach, public transport is
recommended, including the MRT (Queen Sirikit National Convention Center
Station), taxis at the G Floor Lakeside entrance, and bus route 136. Visitors
are also encouraged to download the Amazing Thailand mobile app, which features
a 3D venue map and AR navigation for easy exploration. The app also provides a
full schedule of main stage activities and personalised event alerts.
The
festival features attractions across nine main activity zones, including five
regional village zones and four themed highlight zones, offering an immersive
experience through Thailand’s cultural and travel landscape. Visitors can enjoy
iconic landmarks, photo spots, local cuisine and products, creative travel
showcases, cultural and contemporary performances, and hands-on workshops and
DIY activities.
Zone
1: Amazing Thailand
Marking
its 65th anniversary, TAT presents an immersive exhibition featuring a
TeamLab-style installation and a dynamic 3D video wall. Highlights include a
retro photo experience at the Chayanitikorn Studio, coffee at the Amazing
Coffee corner, the Osotho Magazine photo exhibition, and sustainable shopping
at eco-friendly Flea Market stalls.
Visitors
can take part in sustainability-themed workshops, attend talks with travel
creatives, and access travel information at the 1672 Travel Buddy counter.
Souvenir redemption is available through the Art Toy Journey Collection by
collecting stamps—one per 100 Baht spent—with event passports, limited to 100
per day. Live entertainment includes DICE, the cast of GELBOYS: Unspoken
Feelings, and a fan session with lead actors from RESET.
Zone
2: Eastern Village
Showcasing
the eastern region’s diversity, this zone features Butterfly Kingdom from Pang
Sida and Ta Phraya National Parks in Sa Kaeo, the iconic 2-metre “Nong Moo
Deng” (bouncy pygmy hippo), and Bang Pu’s seagull-viewing point.
More
than 50 food stalls offer specialities like Rayong and Chanthaburi durian,
crispy noodles with Marian plum, bamboo sticky rice shots, mantis shrimp
noodles, and pork curry with chamuang. Visitors can enjoy DIY crafts, live
music, cartoon mascots, cabaret and Tiffany’s performances, and puppet shows.
Zone
3: Central Village
This
zone recreates Hua Lamphong Railway Station, the SRT Royal Blossom train, and
Mrigadayavan Palace, offering vintage photo ops. The “Million Market” walking
street serves up favourites like Boonlert’s roast pork noodles, Mae Lek’s khao
chae, and Mae Thiam’s golden rolls.
A
nostalgic street food area offers giant rice crackers, sweet potato balls, and
rocket soda. Performances include Sornram Nampech, Keng Tachaya, Koh Mr.
Saxman, Suntaraporn ballroom, and 1970s-inspired music.
Zone
4: Northern Village
Set
in a Modern Lanna-style atmosphere, this zone features a giant LED screen, a 3D
animation of “Nong Ava” tiger cup of Chiang Mai Night Safari, the Blue Cave in
Tak, and Chiang Mai’s Songkran celebration. Culinary highlights include Nam
Ngiao curry noodles, Khao Hor Sao Laplae, and Khao Perb.
The
“Ministry of Happiness” offers drinks under the “365 DAYS COFFEE AT NORTH”
theme. Relaxation options include treatments from Sappaya Spa (Mae Hong Son)
and Sira Spa (Chiang Mai). Performers include John Nattachot, Better Weather,
and students from northern dramatic arts colleges.
Zone
5: Southern Village
This
zone celebrates southern culture with icons like the pink dolphin mascot, Surin
Circle, Yaring Palace, and vibrant arches inspired by batik, pateh, and
Nora-style art. At “Lard Roy Pae”, enjoy southern favourites including Betong
chicken rice, grilled pork from Trang, GI-certified oysters, Esan teh tarik and
roti, and Bara Roti.
The
“Lard Craft…Long Lae Ta” zone offers DIY activities using local materials,
while “Lard Klai Sen” provides traditional southern massage. Evening shows
include the UNESCO-listed
Nora dance, teh tarik dance, and the lively Ram Wong Wian Krok, held daily
from 18.00–19.00 Hrs.
Zone
6: Northeastern Village
Showcasing
20 Isan provinces under the theme “Isan Traditions: The Path of Faith,” the
zone features a seven-metre incense tree, inspired by Chaiyaphum’s Boon Duen
Sib festival, Yasothon’s rice garlands, and Loei’s Phi Ta Khon masks.
In
“Mong Zaep Nua”, over 40 vendors offer regional dishes like Jaew Hon hot pot,
fermented sausage, Mee Kratok, and snacks like fried sour pork and black curry
noodles. The “Mong Hed Sud Fai Mue” area features art therapy workshops, while
“Isan Muan Suen” showcases luk thung music and cultural performances.
Zone
7: TAT Partners and Travel Mall
This
zone features key partners of the TAT, including DASTA, EGAT, the Ministry of
Culture, the Thai Chamber of Commerce, Thailand Post, the Tourist Police, PTT,
NARIT, and the State Railway of Thailand.
Visitors
can also discover travel deals and packages from eight tourism bodies at the
TAT Travel Mall, including the Tourism Council of Thailand and the Thai
Ecotourism and Adventure Travel Association.
Zone
8: Main Stage
The
Main Stage features a dynamic mix of music and cultural performances by top
Thai artists such as Sornram Nampetch, Kantong Thungngoen, MEAN, ASIA 7, Earth
Patravee, Renissara, Wangkangeng, Tai Orathai, Ryal Kajbandit, Aom-Aem
Phetbanpaeng, Monica, Belle Warisara, Dokaor Thungthong, Ponchet, Peck
Palitchoke, Suntaraporn, Goldred, Tao Phusilp, and Lek Ratchames. Fan meetings
with Gulf Kanawut and Baifern Pimchanok add to the excitement.
The
stage will also host cultural and contemporary performances, the Miss Thailand
Tourism Festival pageant, fashion shows, and lucky draws, and appearances by
celebrity duos like Freen-Becky, Kimmon-Copter, and Billy-Babe. DJs Matoom and
Bookko will keep the energy high throughout the event.
Zone
9: Sustainable Tourism Goals
This
zone highlights Thailand’s commitment to sustainability and net-zero carbon
tourism. A centrepiece is the striking sculpture of a Bryde’s whale created by
artist Wishulada from over 90 kilograms of plastic waste—offering a poignant
statement on environmental responsibility.
The
zone features the Green Playground, with mapping of low-carbon destinations,
and TAT ECO PARK, promoting sustainable travel. The programme concludes with a
performance by Serious Bacon and a sustainability talk by Kong GREEN GREEN.
For
further information, contact the TAT Contact Centre at 1672 Travel Buddy.
Image
Credit: © TAT
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