Thailand named Guest Country of Honour at CITM 2025

Thailand

Celebrating 50 years of Thailand–China relations

Thailand has been named Guest Country of Honour at China International Travel Mart (CITM) 2025, marking the 50th anniversary of diplomatic relations between Thailand and China. The Tourism Authority of Thailand (TAT) is leading the country’s tourism industry participation at the fair.

High-level delegation leads participation

The Thai delegation is headed by Ms. Thapanee Kiatphaibool, Governor of TAT, together with Miss Pattaraanong Na Chiang Mai, Deputy Governor for International Marketing – Asia and the South Pacific.

Strategic focus on South China markets

“Thailand’s role as Guest Country of Honour reflects the depth of our bilateral relationship,” said Ms. Thapanee, highlighting a targeted South China strategy to strengthen market confidence and stimulate high-quality demand.

Haikou as a growing tourism gateway

CITM 2025 is being hosted in Haikou for the first time, underscoring Hainan’s growing role as a gateway for tourism engagement with ASEAN markets, particularly among millennials, families and premium travellers.

Thailand Pavilion and industry networking

At the event, the Thailand Pavilion serves as a hub for B2B and B2C engagement, with cultural showcases and the Amazing Thailand Networking Lunch bringing together Chinese tour operators and airline partners.

Strengthening long-term cooperation

In parallel with CITM, TAT signed Letters of Intent with local authorities and Tongcheng Travel Holdings to enhance destination awareness and connectivity between Thailand and China.

Market performance and demand outlook

From January to mid-December 2025, Chinese visitors ranked second among international arrivals to Thailand, totalling 4.24 million travellers, with strong spending and demand across key destinations.