Thailand Launches Video Series to Strengthen Traveller Confidence and Safety Awareness

Thailand

New three-part initiative showcases real-life support provided to visitors across the country

The Ministry of Tourism and Sports has launched a new three-part video series aimed at reinforcing international traveller confidence in Thailand. The short-form videos highlight the country’s travel safety and assistance framework by portraying everyday situations in which visitors receive timely help and reassurance.

Released for global digital platforms, the series focuses on the work of the Tourist Assistance Center and Tourism and Sports Volunteers. Through realistic scenarios, the videos show how travellers are supported when facing unexpected challenges – from navigating unfamiliar surroundings and recovering lost belongings to receiving immediate assistance when it matters most. Voices and experiences of travellers from different nationalities underline Thailand’s reputation for warmth, care and hospitality.

Real-life moments, practical reassurance

Rather than abstract messaging, the videos rely on human, relatable moments. They demonstrate how the Tourist Assistance Center serves as a dependable point of contact for visitors throughout the country, offering guidance and coordination to ensure journeys can continue smoothly and with peace of mind.

Three clips, one message

The first clip, Help when it matters most, highlights on-the-spot assistance during unforeseen situations, reinforcing the idea that support is always close at hand.

The second, Lost and found, focuses on care and coordination when travel plans are disrupted, showing how misplaced items can be recovered through organised support.

The third, Warm and caring, emphasises the role of volunteers and officials in providing reassurance at every stage of a trip, ensuring visitors feel secure and welcome until the end of their journey.

Part of a broader confidence-building strategy

The videos are being released sequentially across digital channels as part of the Ministry’s ongoing efforts to enhance travel confidence, safety awareness and positive perceptions of Thailand. Together, they underline the country’s commitment to offering not only memorable experiences, but also a reliable support system that allows travellers to explore Thailand with confidence.