Thailand launches ‘Trusted Thailand’ Stamp to strengthen visitor confidence

Thailand

New certification highlights safety standards and supports the country’s image as a secure, welcoming destination.

The Tourism Authority of Thailand (TAT), under the Ministry of Tourism and Sports, has officially introduced the “Trusted Thailand” Stamp, a new initiative designed to reassure international visitors and recognise tourism operators that meet the highest safety benchmarks.

Vice Minister of Tourism and Sports, Jakkaphon Tangsutthitham, said the program underscores the government’s belief that safety is the cornerstone of sustainable tourism. “This is an invitation for all operators and partners to work together in advancing Thailand as a safe, secure and globally trusted destination,” he noted.

The stamp is aimed particularly at key markets such as China, South Korea, Japan, the US, the UK and Europe, where travellers place increasing emphasis on safety when choosing destinations.

TAT Governor Thapanee Kiatphaibool added: “The Trusted Thailand stamp is more than a symbol – it’s a concrete mechanism to restore confidence and ensure Thailand meets international standards while making every visitor feel welcome.”

The certification covers four key areas: site safety measures, secure financial transactions, clear foreign-language communication, and safe mobility and transport. Operators who meet the criteria will be listed on a new mini-site launching in September, providing travellers with an easy reference point.

Nationwide rollout is planned for October 2025, supported by digital campaigns, influencer partnerships, and multilingual publicity to project Thailand as a safe, modern and trustworthy travel destination.