Thailand Hosts CineAsia 2025 as Global Film Industry Convenes in Bangkok

Thailand

Major Cineplex leads the event at ICONSIAM as Thailand strengthens its role in the global creative economy

Bangkok welcomed the opening of CineAsia 2025 on 8 December, marking the fourth time Thailand has hosted Asia’s most influential cinema exhibition. Held at Icon Cineconic and True Icon Hall, ICONSIAM, the event highlights Thailand’s expanding importance within the global film landscape at a moment when the Tourism Authority of Thailand (TAT) is advancing a long-term film-tourism strategy aligned with the country’s ‘New Thailand’ direction.

Hosted by Major Cineplex Group Public Company Limited in collaboration with Film Expo Group, CineAsia 2025 brings together more than 3,500 participants from 50 countries. Hollywood directors and actors join international investors and leading Asia-Pacific studios for a programme featuring technology showcases, equipment demonstrations and expert-led sessions on distribution and cinema management. The event reinforces Thailand’s value as a collaborative platform for the creative economy while spotlighting its cultural diversity and cinematic locations.

Film tourism and the “New Thailand” direction

“Takes place as Thailand advances the ‘New Thailand’ direction, shifting from volume to value and positioning the country as a premium, high-value destination,” said Mr. Nithee Seeprae, TAT Deputy Governor for Marketing Communications. He noted that TAT’s global campaign, Unforgettable Experience: Healing Is the New Luxury, invites travellers to rediscover purpose and emotional connection. “When filmmakers choose Thailand, they bring our stories, landscapes and culture into the hearts of millions,” he added.

TAT’s participation at CineAsia underlines its dedication to developing Thailand as a leading film-tourism destination. The strategy highlights wellness, sustainability, contemporary culture, safety and meaningful storytelling — qualities increasingly sought by travellers and creators aiming for authenticity. This approach contributes to a more balanced tourism ecosystem and showcases Thailand’s cultural and natural strengths to an international audience.

A growing global production hub

Thailand’s reputation as a world-class filming location continues to grow. International productions such as Jurassic World (shot in Krabi, Trang and Phang-Nga) and The White Lotus Season 3 have introduced Thailand’s landscapes and hospitality to global viewers, extending a legacy that includes The Beach, The Hangover Part II, James Bond and Fast & Furious 9.

Local cinema is rising in prominence as well. Recent domestic successes, including How to Make Millions Before Grandma Dies (LAHN MAH) and A Useful Ghost, highlight the creativity and technical abilities of Thai filmmakers and production crews. Their achievements reinforce Thailand’s position not only as a filming destination but also as a source of original storytelling.

Strengthening infrastructure and policy support

Looking to the future, Mr. Nithee emphasised that Thailand is investing in production infrastructure, talent development and supportive regulatory frameworks to enhance its global competitiveness. The government is considering expanded incentive schemes to draw more international productions and foster sustained investment. With its diverse locations, skilled workforce and modern facilities, Thailand continues working toward creating an environment where creative visions can flourish and resonate worldwide.