Thailand Green Tourism Plan 2030 charts course for a sustainable future - Get updated on what's happening in tourism!

The Department of Tourism under the Ministry of Tourism and Sports has launched the Thailand Green Tourism Plan 2030, marking a key milestone in Thailand’s mission to become a world leader in sustainable tourism. Central to the plan is the newly introduced “Thailand Good Travel” mark, a national standard designed to strengthen Thailand’s tourism competitiveness and international reputation for sustainability.

A turning point for Thai tourism

“Thai tourism stands at a turning point,” said Ms. Natreeya Taweewong, Permanent Secretary of the Ministry of Tourism and Sports. “We must respond to climate challenges and align with global environmental standards while fulfilling the expectations of modern travellers. The Thailand Green Tourism Plan 2030 demonstrates our determination to create a tourism industry that grows responsibly, protects cultural and social heritage, and ensures value for future generations.”

Collaboration driving global green success

Under the theme “Igniting the Path to Global Green Success,” the Thailand Green Tourism Plan 2030 brings together four core partners: the Department of Tourism, Mahidol University International College as the Sustainable Tourism Acceleration Centre (STAC Thailand), the Green Destinations Foundation, and Travelife for Tour Operators. They are joined by 49 partner organisations from government, academia, and the private sector – all working collectively to accelerate sustainable practices and deliver measurable impact.

Thailand Good Travel Mark: The mark of trust

The Thailand Good Travel mark serves as a national symbol of sustainability, benchmarked against Global Sustainable Tourism Council (GSTC) criteria. Certification applies to destinations, community-based tourism enterprises, small-scale accommodations (up to 50 rooms), and tour operators. It recognises balanced performance across environmental, social, cultural, and economic dimensions, ensuring that travellers choosing Thailand make a responsible, future-friendly choice.

Defined as “The Mark of Trust: Verified Journeys, Lasting Value,” the logo combines a green elephant with a check mark, symbolising both Thailand’s heritage and commitment to global quality. The neon green and orange colour palette represents innovation, nature, and the urgency of climate awareness. As a bridge between Thai and international sustainability frameworks, the mark strengthens global confidence in Thailand as a destination where responsible travel and long-term prosperity coexist.

Empowering local operators and destinations

To bring the plan to life, the Department of Tourism has introduced the Thailand Green Coach programme, a mentoring initiative that supports tourism businesses in meeting international sustainability standards. Throughout October 2025, regional workshops in Chachoengsao, Chiang Rai, Nakhon Si Thammarat, and Nakhon Ratchasima will train operators in practical sustainability tools, self-assessment methods, and digital reporting through the national platform.

“Preparing our destinations and businesses to meet international standards is essential for building global trust in Thai tourism,” said Mr. Jaturon Phakdeewanit, Director-General of the Department of Tourism. “With the Thailand Green Coach programme and regional workshops, we are equipping our operators with the knowledge and tools they need to achieve the Thailand Good Travel mark and thrive internationally.”

Towards the Top 100 Green Destinations

By the end of 2025, 30 destinations and businesses will be nominated for inclusion in the Top 100 Green Destinations list and the Good Travel Stories competition. Certified participants will receive the Thailand Good Travel mark, a seal of commitment that fosters traveller trust and paves the way for Thailand’s long-term, sustainable tourism growth.

For more information, visit www.thailandgreenplan2030.com or follow Thailand Green Tourism Plan 2030 on Facebook.

Image Credit: © TAT