Tourexpi
Thailand and Louis Vuitton Unveil the Louis Vuitton City Guide Bangkok 2025
The
Tourism Authority of Thailand (TAT), Paris office, in collaboration with Louis
Vuitton, has successfully launched the Louis Vuitton City Guide Bangkok 2025.
The launch event took place on 18 February 2025 at the Maison de Famille de
Louis Vuitton in Asnières-sur-Seine, France. This refined travel guide offers
an exclusive and stylish perspective on Bangkok’s finest experiences. As part
of the internationally renowned Louis Vuitton City Guide collection, this
latest edition showcases the city’s unique blend of luxury, culture, and modern
vibrancy.
To
celebrate this prestigious launch, TAT Paris and Louis Vuitton hosted
an exclusive gathering attended by leading travel executives, airline
representatives, and tourism influencers. The event was held at Louis
Vuitton’s historic family home, a venue that embodies the brand’s craftsmanship
and heritage.
Since
1998, the Louis Vuitton City Guide series has set the benchmark for
high-end travel, curating exceptional experiences across the world’s most
captivating destinations. The Bangkok 2025 edition immerses readers
in the city’s dynamic energy, highlighting its iconic landmarks and historical
sites, Michelin-starred restaurants alongside hidden culinary gems,
contemporary art galleries and cultural spaces, high-end fashion districts with
bespoke shopping experiences, and luxury hotels that seamlessly blend modernity
with Thai heritage.
Ms.
Thapanee Kiatphaibool, TAT Governor, emphasised that: “This partnership is
a key initiative for the Amazing Thailand Grand Tourism and Sports Year 2025.
By aligning with Louis Vuitton, Thailand continues to strengthen its position
as a premier destination for discerning travellers seeking exclusive,
immersive, and culturally rich experiences.”
During
the launch, the Louis Vuitton City Guide Bangkok 2025 was unveiled under the
theme “5 Must-Do in Thailand.” This special edition invites travellers to
discover Bangkok through five curated experiences: must-see iconic landmarks,
must-seek hidden gems and cultural sites, must-try unique experiences,
must-taste Thai gastronomy, and must-buy artisanal souvenirs and handicrafts.
Guests
experienced Thailand’s rich artistic and cultural heritage through live
demonstrations and performances. Traditional Thai dance and performing arts
took centre stage, with a Khon performance of Hanuman and Suvannamaccha.
Thai craftsmanship was showcased through intricate palm leaf fish weaving and
an exclusive display of handcrafted souvenirs. The culinary arts were
highlighted with the preparation of Khanom Dara Thong, while cultural
performances included Muay Thai, Nuad Thai massage, the Nora dance, and Serng
Kapo. The event concluded with a musical fusion of East and West, blending
traditional Thai instruments such as the Krajappi and Saw Duang with piano and
violin compositions.
Thailand
welcomed 35.5 million international visitors in 2024, marking an 89% recovery
of pre-pandemic levels (2019: 39.92 million). The French market alone recorded
720,806 visitors, reflecting a 96% rebound from 2019 (745,318 visitors),
reinforcing Thailand’s strong appeal among European travellers.
The Louis
Vuitton City Guide Bangkok 2025 is now available worldwide in Louis
Vuitton stores and online. For more details, visit: www.louisvuitton.fr.
Image
Credit: © TAT
The most interesting news
Wego and Turespaña Launch Summer Campaign to Inspire MENA Travelers
Partnership highlights Spain’s culture, cuisine, and coastlines for Middle East audiences
Lufthansa Introduces Free Messaging on All Long-Haul Flights
As of today, Lufthansa passengers can enjoy unlimited free messaging on all long-haul flights.
Turkish Firm Karmod Launches Innovative Steel-Structured Aparthotel Project on Corfu
Prefabricated system allows year-round construction without seasonal delays
Marella Cruises Launches Second Edition of ‘Make it on Marella’ Trade Incentive
Following a successful debut year, Marella Cruises is bringing back its trade-wide incentive ‘Make it on Marella’ for a second time, giving 25 lucky travel agents the chance to win a spot on board Marella Discovery for a Caribbean sailing in Marc
RIU Launches Carbon Footprint Calculation Service for Events at Riu Plaza España
New AI-powered tool promotes transparency and sustainable event planning
Destination by Hyatt Debuts in Greece with Opening of Zélia Halkidiki
Hyatt Hotels Corporation (NYSE: H) today announced the grand opening of Zélia Halkidiki, an adults-only luxury retreat and the first Destination by Hyatt branded property in Greece.
Hyatt Expands Inclusive Collection in Bulgaria with Opening of AluaSoul Sunny Beach
Hyatt Hotels Corporation has announced the opening of AluaSoul Sunny Beach, a new adults-only resort on Bulgaria’s Black Sea coast.
Emirates Launches New Routes to Da Nang and Siem Reap via Bangkok
Emirates has officially launched two new routes to Da Nang, Vietnam and Siem Reap, Cambodia, operating via Bangkok, further strengthening the airline’s strategic footprint in Southeast Asia.
Cunard Unveils 195 New Voyages to 115 Global Destinations for 2027–2028
Cunard has announced an expansive new voyage program featuring 195 sailings across its iconic fleet.
EVA Air Joins IATA's Turbulence Aware Platform to Enhance Flight Safety
EVA Air has officially joined the International Air Transport Association’s (IATA) Turbulence Aware platform, further strengthening its commitment to flight safety and operational efficiency.
IHG and GI Capital Management Break Ground on New Regent Kyoto
IHG Hotels & Resorts and GI Capital Management have officially broken ground on the upcoming Regent Kyoto, a luxury hotel set to open in 2028.
IHG Accelerates Expansion in Vietnam with voco Scenia Bay Nha Trang
IHG Hotels & Resorts has announced a new milestone in its Vietnam growth strategy with the signing of voco Scenia Bay Nha Trang – By IHG, a 250-key seafront property scheduled to open by the end of 2025.
Ryanair Urges EU to Act as Over 34,000 Flights Suffer 5,000 Hours of Delays Due to ATC Failures
Ryanair, Europe’s leading airline, has issued an urgent call to European Commission President Ursula von der Leyen and EU governments to immediately address the chronic underperformance of European air traffic control (ATC) services, following mas
Dusit Princess Melaka Celebrates Grand Opening in UNESCO World Heritage City
Dusit International debuts in Malaysia with landmark property ahead of UN Tourism 2025 and Visit Malaysia 2026
German Air Travel Lags Behind – Still 10% Below Pre-COVID Levels
Berlin, Cologne, and Hamburg Among Worst-Performing Airports.
TTM+ 2025 Highlights Thailand’s Sustainable Tourism Vision
New offerings focus on wellness, culture, and high-value experiences
Delta Air Lines Announces Second Daily Flight from JFK to Tel Aviv for Winter Season
Delta Air Lines has announced the addition of a second daily nonstop service between New York’s John F. Kennedy International Airport (JFK) and Tel Aviv (TLV), scheduled to operate from November 30, 2025, through January 19, 2026.
TAT and Grab Launch Nationwide Tourism Campaign to Reignite Travel Across Thailand
The Tourism Authority of Thailand (TAT) and Grab Thailand have launched a dynamic new campaign, “Tiew Tua Thai Suk Kan Yai Wai Jai Grab” – Explore Thailand, Enjoy More, Trust Grab, aimed at inspiring domestic and international travel throughout
Beyond Carnival: 4 Iconic Brazilian Festivals to Discover with Delta and LATAM
Carnival may be Brazil’s most famous celebration, but it’s just the beginning of the country’s year-round festival magic.
Sustainability Update: TUI Launches E-Mobility Drive and Strategic Partnership with smart
TUI Group has unveiled a major update to its sustainability roadmap during an event at TUI Blue Sylt, with a clear focus on sustainable ground mobility.
Travel Trends 2025: Affordability Trumps Sustainability in German Market
The German travel sector is entering the summer of 2025 in robust health, with consumer demand for holidays stronger than ever—despite a sluggish global economy marked by trade tensions and stagnation.
