Tourexpi
The Tourism Authority of Thailand (TAT) has welcomed
the inaugural direct flight by Belavia Belarusian Airlines from Minsk to
Pattaya, marking a significant expansion of air connectivity between Belarus
and Thailand. The first flight arrived at U-Tapao Rayong–Pattaya International
Airport on 9 January at 12.00 hrs, with a second new route from Minsk to Phuket
scheduled to commence on 12 January at 12.25 hrs.
Expanding long-haul access under TAT’s airline
strategy
The dual-route launch aligns with TAT’s airline focus
strategy, designed to extend Thailand’s reach into new, high-value European
markets and strengthen long-haul connectivity. The initiative prioritises
direct access to key leisure destinations, particularly beach resorts, to
support Thailand’s competitiveness and appeal to quality long-stay travellers.
The welcome ceremony was attended by H.E. Mr.
Uladzimir Baravikou, Ambassador of the Republic of Belarus to Thailand (with
residence in Hanoi), and Ms. Suladda Sarutilavan, Director of the TAT Europe
Region, alongside public and private-sector tourism partners.
Direct links to key leisure hubs
Ms. Suladda Sarutilavan noted that the launch of
Belavia’s direct services expands Thailand’s long-haul network and opens new
access from a European market with growing travel demand. She emphasised that
direct connectivity to destinations such as Pattaya and Phuket is vital to
sustaining Thailand’s global position as a preferred leisure destination,
particularly for longer stays.
Belavia adds Asia capacity with Thailand services
Founded in 1996, Belavia operates flights to more than
50 destinations, primarily across Russia and Eastern Europe. The new routes
mark a notable addition to the airline’s long-haul portfolio, complementing
existing services to Sri Lanka and the Maldives. Until now, Belarusian
travellers to Thailand typically relied on connecting flights via Russia or
Dubai.
The Minsk–Pattaya and Minsk–Phuket routes are operated
with a 281-seat Airbus A321-200. Services are launching initially as charter
flights, with plans to introduce scheduled operations during the summer season.
Growing Belarusian market for Thailand
Belarusian visitors are considered an emerging
long-stay segment, averaging around 10 days per visit. Demand is driven by
established tour operators and strong interest in all-inclusive holidays,
wellness tourism, sports and soft-adventure activities.
According to TAT, arrivals from Belarus to Thailand
reached 32,179 visitors in 2025, representing a year-on-year increase of 56.48
percent. The new direct flights are expected to further stimulate demand and
deepen Thailand’s presence in this growing European source market.
Image
Credit: © TAT
The most interesting news
Read the News

Hilton launches co-branded Mastercard credit cards in China
Partnership with Bank of Communications links everyday spending to Hilton Honors benefits, hotel stays and travel rewards at more than 9,400 properties worldwide
Read the News

Europe: Social media increasingly shapes how travellers choose and experience trips
TUI Musement research finds 39% have visited a tourist attraction mainly to create social media content, while viral posts increasingly influence bookings
Read the News

Latin America: Hilton expands workforce as hotel pipeline grows
Hilton employs more than 26,000 people across the region and plans over 150 additional hotels as it ranks first among Latin America’s best workplaces
Read the News

Florida: Orlando extends Halloween season to a record 94 days
From theme park horror nights to family festivals and live entertainment, Orlando will celebrate Halloween from August 7 through November 8
Read the News

World cruise bookings rise as luxury travellers seek longer journeys
Pavlus Travel & Cruise reports bookings up more than 20 percent for 2026 as new routes, remote destinations and improved onboard connectivity broaden the appeal of months-long voyages
Read the News

TUI Musement launches premium dining cruises on London’s Thames
Four new cruise experiences combine views of the British capital with afternoon tea, brunch, dinner and coffee, with prices starting at £22 per person
Read the News

Global: Hilton retains title as world’s most valuable hotel brand
Brand Finance values Hilton Hotels & Resorts at $19.2 billion, up 28 percent year on year, while nine Hilton brands make the Hotels 50 ranking
Read the News

Germany: Lufthansa adds hot meals to Economy pre-order menu
Five hot dishes join Onboard Delights from September, while long-haul Business Class passengers gain a wider choice of pre-selected meals
Read the News

Alaska Airlines adds nonstop Seattle flights to Athens and Paris
New Boeing 787-9 services will launch in May 2027 as Alaska Airlines expands Seattle into a major intercontinental hub
Read the News

Germany: Eurowings rolls out Premium BIZ Seat across A320neo fleet
New 2x2 premium seating will be available on selected Mallorca, Málaga and London services and on all Eurowings flights to Dubai from December 2026
Read the News

Asia: Thailand leads European summer travel searches as Vietnam gains ground
Agoda data puts Thailand ahead of Indonesia and Japan, while India, South Korea and Vietnam record the strongest growth in European search interest
Read the News

Shanghai: Disney Resort packs autumn with Duffy Month and Halloween
The resort combines new Duffy and Friends experiences, LinaBell’s fifth anniversary and an expanded Halloween season with its 10th birthday celebrations
Read the News

China launches first SAF compliance service for foreign business jets
New model at Beijing Capital International Airport gives foreign-registered business jets access to sustainable aviation fuel benefits without changes to existing refuelling infrastructure
Read the News

Hyatt enters Guyana with Atlantic Suites Hotel in Georgetown
The group’s first affiliated hotel in Guyana is set to become a 240-room Hyatt Regency in 2028 following an approximately $50 million expansion
Read the News

IHG expands Taiwan portfolio with five new hotels and digital services
New signings in Taipei, Taitung and Pingtung will introduce HUALUXE to Taiwan and broaden IHG’s presence across city, hot spring and leisure destinations
Read the News

USA: IHG launches AI-powered hotel search across digital channels
Conversational search debuts in the US on IHG.com and the IHG One Rewards app, allowing travelers to find hotels using everyday language
Read the News

China: Sanya combines tropical coast, marine life and mountain panoramas
The Hainan resort is expanding its summer tourism offer with marine experiences, conservation projects, cooling infrastructure and new night-time attractions
Read the News

Vietnam: Miss World puts Hai Phong in the international spotlight
Nearly 120 contestants explored Dragon Ocean Do Son through golf, eco-tourism, Vietnamese culture and major pageant events
Read the News

Japan: IHG signs 14-hotel portfolio deal in Kyoto
The agreement with GCP Hospitality covers 1,063 rooms and will add 12 Garner hotels and a Holiday Inn Express to IHG’s network over the next 12 months
Read the News

The Luxury Collection launches new Expeditions programme
Ten experiences across four regions take luxury hotel guests into local culture, cuisine and nature with experts ranging from archaeologists and winemakers to marine scientists
Read the News

Turkish Airlines targets 20 percent capacity growth in Asia-Pacific
Asian routes now generate 32 percent of the carrier’s revenue as additional wide-body capacity strengthens connections between Asia, Australia and Europe
