Tourexpi
The Tourism Authority of Thailand (TAT) reinforced
regional tourism cooperation during Thailand Travel Mart Plus (TTM+) 2026, held
from 10 to 12 June in Pattaya, Chon Buri. Supported by a pre-event
familiarisation programme, the initiative brought together tourism
representatives from the Greater Mekong Subregion (GMS) and Bhutan to
strengthen connectivity, encourage sustainable tourism development and expand
cross-border travel opportunities.
Regional partnerships take centre stage
The programme built on existing tourism cooperation
within the Greater Mekong Subregion and the Memorandum of Understanding on
Tourism Cooperation between Thailand and Bhutan. TAT welcomed 18
representatives from the public and private sectors, including delegates from
the Ministry of Culture and Tourism of Lao PDR, the Ministry of Hotels, Tourism
and Culture of Myanmar, the Department of Tourism of Bhutan, and tourism
industry representatives from Lao PDR and Myanmar.
"Regional cooperation is increasingly important
to TAT's quality-led tourism direction, particularly as travellers seek
well-connected experiences shaped by culture, nature, wellness, and local
identity. Through closer collaboration, partner destinations can develop
responsible travel routes, create business opportunities, and generate wider
benefits for destinations, communities, and visitors," said Thapanee
Kiatphaibool, Governor of the Tourism Authority of Thailand.
Promoting connected travel experiences
Dedicated information booths enabled participating
destinations to showcase regional tourism products and strengthen business
relationships with international buyers and Thai tourism operators throughout
TTM+ 2026.
Ahead of the event, TAT organised a familiarisation
programme in Pattaya on 9 June, highlighting Thailand's quality tourism
experiences through cultural attractions, marine tourism and wellness
activities. The itinerary included visits to the Sanctuary of Truth, a yacht
excursion and health and wellness experiences.
Expanding opportunities across the region
The familiarisation programme provided an opportunity
for tourism authorities and businesses to exchange expertise, strengthen
professional networks and explore future partnerships. At the same time, it
showcased Thailand's tourism strengths within a broader regional context,
supporting TAT's strategy to create connected travel experiences, expand market
reach and generate long-term tourism benefits across the Greater Mekong
Subregion and neighbouring destinations.
Image Credit: © TAT
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