TAT partners with TransNusa and Traveloka to grow Indonesian market

Thailand

New agreements combine stronger air links, digital marketing and sustainable tourism initiatives to increase travel from Indonesia to Thailand

Image Credit: © AI generated illustration

The Tourism Authority of Thailand has signed separate strategic agreements with TransNusa Airlines and Traveloka to strengthen tourism cooperation between Thailand and Indonesia. The partnerships are designed to improve air connectivity, expand Thailand’s digital reach and encourage more Indonesian travellers to visit destinations across the country.

The memorandums of understanding were signed in Jakarta by TAT Governor Thapanee Kiatphaibool, TransNusa Airlines Aviation Group Chief Executive Officer Datuk Bernard Francis and Traveloka co-founder Albert. The ceremony was witnessed by Thai Prime Minister Anutin Charnvirakul and Hashim Djojohadikusumo, Indonesia’s Special Presidential Envoy for Climate and Energy and Chairman of the Advisory Board at KADIN Indonesia.

Air links to Bangkok and Phuket in focus

Under the agreement with TransNusa Airlines, the partners will work together on destination promotion, tourism product development and stronger flight connections between Indonesia and Thailand.

Planned activities include participation in tourism fairs, joint promotional campaigns, digital content, workshops and familiarisation trips. Particular attention will be given to supporting the Jakarta–Bangkok and Bali–Phuket routes.

The cooperation will also contribute to TAT’s “Feel All the Feelings – Visit Thailand, Feel Every Emotion” campaign, which aims to present Thailand through a broad range of cultural, culinary, wellness and leisure experiences.

Traveloka brings digital reach and market insight

The partnership with Traveloka will use the platform’s distribution network, digital marketing capabilities and consumer data to promote destinations and tourism products across Thailand.

The agreement also includes cooperation on responsible travel, campaign planning and the communication of tourism policies, entry requirements and safety information. Any exchange of market data will be subject to applicable privacy and security safeguards.

Partnerships support sustainable tourism growth

“Indonesia is an important ASEAN market for Thailand, supported by close cultural ties, convenient travel and growing demand for diverse tourism experiences,” said Thapanee Kiatphaibool.

“These partnerships advance TAT’s Partnership 360 strategy by combining air access, digital reach and market insight to grow Indonesian travel to Thailand. They also support the global ‘Healing is the New Luxury’ campaign by connecting travellers with meaningful experiences across established and emerging destinations, while extending tourism benefits to communities and the wider economy.”

Thailand targets 890,000 Indonesian visitors

Thailand welcomed 376,337 visitors from Indonesia between 1 January and 31 July 2026. They stayed for an average of six nights, with Thai cuisine, historical attractions, community-based tourism, wellness experiences and beaches among their main interests.

TAT is targeting 890,000 Indonesian arrivals for the full year. The new agreements are expected to support that goal by combining improved access with more targeted marketing and a stronger understanding of Indonesian traveller preferences.