Tourexpi
The Tourism Authority of Thailand (TAT) is elevating
the Sakon Nakhon Christmas Star Parade to international prominence, positioning
the festival as a globally relevant cultural event. Taking place from 20 to 24
December 2025 in Tha Rae Municipality, Sakon Nakhon, the five-day celebration
features expanded programming, enhanced storytelling, and immersive lighting
and drone displays designed to deepen visitor engagement while delivering
sustainable economic benefits to local communities.
Celebrated for more than a century, the Christmas Star
Parade is one of Northeastern Thailand’s most distinctive cultural traditions
and among the country’s most prominent Christian celebrations. Inspired by the
Star of Bethlehem that guided the birth of Jesus Christ, the parade has evolved
into a living expression of spiritual devotion, artistic craftsmanship, and
collective community identity.
A living heritage with global resonance
Ms. Thapanee Kiatphaibool, Governor of TAT,
highlighted the significance of the festival’s transformation: “The Christmas
Star Parade reflects the enduring spirit and creativity of the Tha Rae
community. By elevating its storytelling and visitor experiences, we aim to
introduce this remarkable tradition to wider international audiences while
ensuring that local communities benefit meaningfully from tourism. With its
strong cultural roots and contemporary creative appeal, the festival has the
potential to stand alongside Thailand’s most iconic cultural events on the
global stage.”
For the 2025 edition, TAT has introduced contemporary
creative elements that enhance the festival’s spiritual foundations while
strengthening its international appeal. Immersive lighting installations
illuminate key heritage landmarks, including the Cathedral of St Michael the
Archangel and Tha Rae’s century-old stone houses, reinforcing the area’s
distinctive historical character.
Five days of immersive experiences
Across the five-day programme, visitors can explore
AI-powered photo spots, participate in sustainability-focused creative
workshops, enjoy a family-friendly snow experience, and discover Amazing
Thailand–branded illuminated star vehicles. Hands-on activities such as cupcake
decoration, star ornament crafting, and recycled-material jewellery workshops
invite active participation while reinforcing community engagement and
responsible event practices.
From 20 to 22 December, as well as during daytime
activities on 23 December, festival life unfolds along the walking street and
Martino Pavilion, creating a continuous, community-led celebration that blends
culture, heritage, and festive atmosphere. Activities begin at 14.00 on 20
December, and from 10.00 on 21, 22, and 23 December. Visitors can browse
locally made products and indigo textiles, sample regional cuisine, and join
heritage walks through the historic Christian quarter.
Evenings are animated by creative showcases and
performances from local musicians, schools, and youth groups, with variety
music programmes starting from 19.00. A key visual highlight takes place on 22
December, when large illuminated star vehicles are showcased publicly along
Ratcharoen Road from 17.00. Programmes from 20 to 23 December run until 22.30.
The illuminated star procession and Christmas Eve
traditions
The central highlight of the festival takes place on
the evening of 23 December. Float registration begins at 15.00, followed by
formation from 16.00 at the Martino Pavilion. At 18.00, the illuminated star
procession sets off, with ornate star vehicles parading along the designated
route before returning at 20.00. The evening continues with Christmas
performances by local schools and community groups, culminating in the official
opening ceremony at 20.30. The programme includes Christmas blessings, a festive
candy shower, gift-giving, a sacred nativity drama, awards for the best
illuminated star floats, variety music performances, and TAT’s signature drone
light show.
On 24 December, the festival transitions into a more
traditional and sacred Christmas Eve observance. The handheld star procession
gathers at 18.00 at the Martino Pavilion and departs at 18.30 for a full
circuit around the Cathedral of St Michael the Archangel before entering the
church. The evening continues with Christmas Mass, followed by a nativity
performance by local youth at the Grotto of the Infant Jesus, concluding after
the completion of religious services.
Strengthening Thailand’s cultural portfolio
By positioning the Sakon Nakhon Christmas Star Parade
within Thailand’s growing portfolio of culturally distinctive festivals, TAT
aims to enhance global awareness of the country’s diverse cultural landscape.
This initiative builds on the international recognition of “Songkran in
Thailand” as a UNESCO-listed cultural heritage and the rising global appeal of
“Loi Krathong” as one of Asia’s most captivating light festivals, reinforcing
Thailand’s commitment to sharing community-rooted cultural experiences with the
world in meaningful and memorable ways.
Image
Credit: © TAT
The most interesting news
Read the News

Hyatt reopens extensively renovated Secrets Playa Mujeres Golf & Spa Resort
Adults-only AAA Four Diamond resort unveils upgraded rooms, public spaces, dining and exclusive club experiences
Read the News

Lufthansa Group partners with Amadeus to simplify flight bookings
New Order ID bundles travel information and streamlines rebooking and service processes
Read the News

Hittite-era salt cave in Central Türkiye draws near 2 million visitors
Underground Salt City in Çankırı records 20% growth, driven by new attractions and health-tourism projects
Read the News

Emirates expands Premium Economy across global network
New aircraft deployments bring Premium Economy to additional cities as extra A350 frequencies boost capacity ahead of peak travel demand
Read the News

Holland America Line reports strong surge in Europe bookings for 2026
Demand for European cruises rises sharply, driven by Northern Europe itineraries and convenient departure ports
Read the News

Antalya Airport tops 39 million passengers in a record year
Expanded capacity cements the gateway’s role as a cornerstone of tourism on Türkiye’s Mediterranean coast
Read the News

Europe’s largest wide-body engine maintenance hub to open at Istanbul Airport
Major Rolls-Royce partnership anchors a multi-billion-dollar investment programme spanning maintenance, cargo and catering
Read the News

Ryanair reveals the air traffic control ‘Grinches’ who ruined Christmas for over 600,000 passengers
Mismanagment by ATC providers denies the freedom of movement for EU citizens
Read the News

Marriott Bonvoy to Deliver Exclusive Fan Experiences at the FIFA World Cup 2026™
Official Hotel Supporter in North America connects stadium moments with unforgettable stays across three host countries
Read the News

TUI Academy Dominican Republic expands training programme and creates new jobs in tourism
Four-year initiative supports young people from vulnerable backgrounds and promotes formal childcare services as a pathway into employment
Read the News

A New Chapter for Barr Al Jissah: Hilton Opens Three Hotels on Oman’s Iconic Coastline
Al Husn Hotel Muscat, Hilton Muscat Al Bandar and DoubleTree by Hilton Muscat Al Waha begin welcoming guests
Read the News

Oceania Cruises Unveils a New Generation of Suites Aboard Oceania Sonata™
First ship of the Sonata Class introduces expanded, reimagined luxury ahead of August 2027 debut
Read the News

Qatar Airways completes Starlink rollout on Airbus A350
Nearly 120 widebody aircraft now offer ultra-fast Wi-Fi, connecting more than 11 million passengers worldwide
Read the News

Delta Named Cirium’s Most On-Time Airline in North America for 2025
Fifth consecutive year at the top underscores reliability, scale and operational discipline
Read the News

Istanbul’s Airports Set New Passenger Records in 2025
IGA Istanbul Airport and Sabiha Gökçen together serve 132 million passengers, marking a historic year for Türkiye’s aviation sector
Read the News

Agoda Reveals Top Overseas Destinations for South Korean Travelers in 2025
Short-haul travel dominates as Japan leads the rankings, with Vietnam gaining strong momentum
Read the News

Norwegian Cruise Line unveils major new pool and guest experiences at Great Stirrup Cay
1.4-acre lagoon, adults-only beach club and family splash areas debut as island transformation continues
Read the News

Boeing and Alaska Airlines announce largest aircraft order in carrier’s history
Order for 105 737-10 jets and five 787 Dreamliners marks milestone in 60-year partnership
Read the News

Germany: GNTB highlights growth potential for coach tourism through international marketing
Stable demand, strong overseas markets and digital innovation position coach travel as a future-oriented segment of Destination Germany
Read the News

TAT Welcomes Belavia’s Inaugural Direct Flights from Minsk to Pattaya and Phuket
New long-haul services strengthen Thailand’s airline strategy and open access from a high-potential European market
Read the News

Yemen completes evacuation of stranded foreign tourists from Socotra
609 international visitors airlifted to Saudi Arabia as authorities announce plans to restore regular air links
