Princess Ubolratana confers Thailand Tourism Awards on 151 winners - Get updated on what's happening in tourism!

Ceremony in Bangkok

On World Tourism Day (27 September), Her Royal Highness Princess Ubolratana presented 151 honours at the Grand Hyatt Erawan Bangkok. The event, attended by Tourism Authority of Thailand (TAT) Governor Thapanee Kiatphaibool, executives, judges and partner organisations, highlighted national pride and international standards in sustainable tourism.

Reinforcing Thailand’s competitiveness

Governor Thapanee described the Awards as “a mark of honour for Thailand’s tourism industry, recognising operators that consistently deliver excellence, preserve cultural and natural heritage, and adapt to global challenges.” She added that the focus on sustainability strengthens Thailand’s global competitiveness while assuring visitors of quality and authenticity.

Awards across five categories

Established in 1996, the biennial awards are the country’s highest tourism accolade. This year’s edition introduced the Thailand Tourism Sustainability Awards, raising the number of categories to five: tourist attractions, accommodation, health and wellness, tour programmes, and tourism support and promotion.

Entries were assessed against four criteria: product and service quality, sustainable management, business operations, and promotion of responsible tourism. Results included:

·         17 Excellence Awards

·         59 Outstanding Awards

·         69 inaugural Sustainability Awards

·         6 Hall of Fame honours for operators with three consecutive wins

Part of a wider celebration

The ceremony formed part of the Amazing Thailand Grand Tourism and Sports Year 2025, underscoring the country’s blend of heritage, environmental stewardship and world-class hospitality.

Full details and the complete list of winners are available at tourismthailand.org/tourismawards and via the official Thailand Tourism Awards Facebook page.

Image Credit: © TAT