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Lufthansa named Best European Airline at Asian travel awards
Lufthansa has been named “Best Airline – Europe” at the Travel Weekly Asia Readers’ Choice Awards 2026. The award was presented in Singapore and is based on votes from travel industry professionals across Asia. The recognition comes as the German airline continues to expand its premium long-haul offering and strengthen connections between Asian markets and its European hubs.
The award coincides with an important phase in Lufthansa’s product development. On 26 October 2026, the airline will introduce its new Allegris cabin concept on flights to Singapore and Kuala Lumpur, marking the first deployment of the product in Southeast Asia. The introduction forms part of a wider investment programme aimed at improving passenger comfort and offering more personalised travel experiences across different cabin classes.
Lufthansa is also marking its centenary in 2026, providing a backdrop to the latest developments in its international network and onboard services. The airline is combining the rollout of new cabin products with improvements to its Future Onboard Experience (FOX), while continuing to develop connections between Asia and Europe. For travel agents and corporate travel buyers in the region, the changes are particularly relevant to premium long-haul services and onward connectivity through Lufthansa’s European hubs.
Allegris expands into Southeast Asia
The introduction of Lufthansa Allegris represents one of the airline’s most significant investments in its long-haul passenger experience. The concept covers First Class, Business Class, Premium Economy Class and Economy Class, with different seating configurations and service features designed to address varying passenger preferences.
Singapore and Kuala Lumpur will become the first destinations in Southeast Asia to receive Allegris-equipped aircraft on 26 October. The expansion also coincides with Lufthansa’s introduction of Kuala Lumpur as a new destination, adding another important market to its regional network.
The airline is positioning the new cabins as a central element of its premium travel strategy. Alongside physical improvements to seating and cabin design, Lufthansa is developing its onboard service through the FOX programme, which focuses on the wider passenger experience.
Gilles Burgat, Lufthansa’s General Manager for Singapore, Malaysia and Brunei, welcomed the recognition from the Asian travel industry.
“Being named Best Airline (Europe) by Travel Weekly Asia is a tremendous honour and a testament to the trust our customers and travel partners place in Lufthansa,” Burgat said.
He also highlighted the significance of the airline’s centenary and its ongoing investment in Allegris and the Future Onboard Experience as part of its efforts to deliver more personalised premium services.
Asian connectivity remains a priority
Beyond cabin modernisation, Lufthansa is continuing to develop its position in Asian markets through connections to its European hubs. These services provide passengers with access to the wider Lufthansa Group network, including destinations throughout Europe and beyond.
For travellers departing from Southeast Asia, the combination of long-haul services and onward connections remains an important consideration when selecting an airline. Lufthansa’s investment in new cabin products is intended to strengthen its competitiveness in this market, particularly among passengers seeking premium accommodation and comprehensive international connectivity.
The Travel Weekly Asia Readers’ Choice Awards recognise companies operating across several sectors of the travel industry, including airlines, hotels, cruise operators, destinations and travel services.
The 2026 edition featured 46 award categories, with winners determined by readers and travel industry professionals from across Asia. Unlike awards based on operational statistics or independent technical assessments, the Readers’ Choice Awards reflect the preferences and perceptions of participating industry representatives.
For Lufthansa, the recognition comes shortly before the introduction of Allegris services to Southeast Asia, providing additional visibility for its investment programme in a region where international air connectivity and premium travel products remain important elements of airline competition.
Image Credit: © AI generated illustration
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