MICE Thailand: IMPACT Exhibition and Convention Center Expands with Hilton-Branded Hotel

Thailand

Two new hotels with 1,000 rooms will open in the first phase of IMPACT’s expansion, aiming for a total of 5,000 rooms to position Muang Thong Thani as a top-tier international MICE destination

Thailand’s largest MICE venue, the IMPACT Exhibition and Convention Center, has unveiled an ambitious expansion plan to reinforce its standing as a leading global hub for meetings, incentives, conventions, and exhibitions. The first phase of the project will introduce two new hotels—one of them Hilton-branded—adding 1,000 rooms to the complex.

The investment, valued at up to THB 5 billion (USD 154 million), is part of a long-term vision to expand Muang Thong Thani’s total accommodation capacity to 5,000 rooms within five years. This development responds to increasing demand from international event organizers and business travelers as Thailand continues to attract major global exhibitions, conferences, and entertainment events.

Strengthening IMPACT’s Hospitality Portfolio

IMPACT currently operates two hotels on-site: the Novotel Bangkok IMPACT (380 rooms) and the ibis Bangkok IMPACT (587 rooms). The addition of a Hilton property and its sister hotel will elevate the venue’s hospitality offerings, providing world-class standards and greater flexibility for MICE delegates and visitors.

A Strategic Partnership for the Future

This expansion aligns with Thailand’s ambition to advance its 100-billion-Baht entertainment complex mega-project, designed to boost the country’s competitiveness in business events and tourism. By partnering with Hilton, IMPACT takes a transformative step toward becoming a fully integrated destination capable of hosting some of the world’s most prestigious events.

Expanding Thailand’s Premier Event Hub

With more than 140,000 square meters of event space, advanced facilities, and an expanding hotel portfolio, IMPACT is poised to strengthen its position as Thailand’s premier international hub for business events, conventions, and large-scale entertainment.