Bangkok leads Euromonitor’s global city ranking for international arrivals in 2025

Thailand

Thai capital tops the Top 100 City Destinations Index with 30.3 million international visitors, underlining its global appeal and sustainable tourism strategy

Bangkok has been named the world’s most visited city by international travellers in 2025, according to the latest Top 100 City Destinations Index published by Euromonitor International. The ranking places the Thai capital at number one globally, with 30.3 million international arrivals – the highest figure recorded among all cities assessed this year.

Recognition of a resilient tourism ecosystem

The Tourism Authority of Thailand (TAT) has welcomed the findings, viewing the result as confirmation of Bangkok’s sustained international appeal. “Bangkok’s position as the world’s most visited city reflects the enduring strength of Thailand’s tourism ecosystem and the city’s ability to deliver meaningful, high-quality visitor experiences,” said Ms Thapanee Kiatphaibool, Governor of TAT. She noted that the ranking supports Thailand’s strategic focus on value-driven tourism, longer stays and responsible travel, while ensuring Bangkok continues to evolve as a safe, vibrant and globally competitive destination.

Comprehensive global assessment

Euromonitor International’s index evaluates 100 cities worldwide based on more than 50 indicators. These span tourism performance, policy and destination appeal, infrastructure, health and safety, sustainability, as well as economic and business activity. In this context, Bangkok outperformed other major global cities, maintaining its leading position despite ongoing economic uncertainty and intensifying competition between destinations.

Value over volume in urban tourism

In its analysis, Euromonitor highlights a broader shift among leading urban destinations towards prioritising value rather than sheer visitor volume. Sustainable growth, long-term resilience and destination quality are increasingly central to city tourism strategies. Bangkok’s continued success is attributed to strong destination fundamentals and consistent international demand, aligning with these evolving priorities.

A city of contrasts and connectivity

Bangkok’s global appeal lies in its distinctive blend of tradition and modernity. Historic temples and riverside neighbourhoods coexist with creative districts, contemporary architecture and world-class shopping. The city is internationally renowned for its street food culture and Michelin-recognised dining scene, supported by extensive air connectivity and a high level of service readiness. These strengths have earned Bangkok repeated recognition from leading international travel and lifestyle publications.

As Thailand’s primary gateway, the capital plays a pivotal role in driving nationwide tourism flows and supporting balanced growth across the country. Its leading position in the Euromonitor ranking reinforces Thailand’s standing on the global tourism stage and aligns with TAT’s international communication campaign, “Unforgettable Experience: Healing is the New Luxury.”

Global outlook

According to the Top 100 City Destinations Index 2025, the world’s leading cities are projected to welcome a combined 702 million international trips this year, accounting for 46 percent of global inbound tourism. Within this global landscape, Bangkok’s number-one ranking underscores its continued relevance as one of the world’s most influential and attractive urban destinations for international travel.