Amazing Thailand Mid-Autumn Night 2025 Celebrates 50 Years of Thailand–China Friendship - Get updated on what's happening in tourism!

The Tourism Authority of Thailand (TAT) hosted the Amazing Thailand Mid-Autumn Night 2025 at One Bangkok, commemorating 50 years of Thailand–China friendship. Coinciding with China’s Golden Week and the Mid-Autumn Festival, the event welcomed 100 distinguished Chinese guests – including Key Opinion Leaders (KOLs), content creators, and media representatives – to highlight Thailand’s image as a leading destination that connects culture, people, and travel.

Among the distinguished guests were Atthakorn Sirilatthayakorn, Minister of Tourism and Sports; Yang Xiao Long, Cultural Counsellor of the Chinese Embassy in Thailand; Natreeya Taweewong, Permanent Secretary of the Ministry of Tourism and Sports; and Thapanee Kiatphaibool, TAT Governor. Their presence underscored the event’s symbolic role as a bridge of cultural and people-to-people connection between the two nations.

A night of shared heritage

Held under the theme “Mid-Autumn Festival uniting Thai–Chinese culture and tourism,” the evening featured performances, symbolic ceremonies, and celebrity appearances that reflected harmony and friendship. The highlight was a mooncake-making ceremony led by Thai and Chinese dignitaries alongside popular Thai actor-singer Billkin Putthipong Assaratanakul, symbolising reunion and good fortune.

Minister Atthakorn noted, “This celebration reflects the enduring friendship between Thailand and China, inspired by the Mid-Autumn Festival’s values of unity and reunion. As our nations mark 50 years of diplomatic relations, the saying ‘China and Thailand are one family’ perfectly expresses our shared spirit. Through tourism, we continue to build understanding and lasting connections between our peoples.”

Thai actor Pong Nawat Kulrattanarak joined for a dialogue session on tourism cooperation, while Billkin performed songs in Thai and Chinese, inviting travellers to experience Thailand’s charm firsthand.

Inspiring new journeys through Nihao Month

The event formed part of the “Thailand, Told by You” UGC Challenge and FAM Trip (5–10 October). Participants are travelling through Chiang Mai, Pattaya, Phuket, and Ko Samui to experience Thailand’s latest attractions and share authentic impressions across major Chinese digital platforms.

The programme also highlights Thailand’s “5 Must Do” experiences – Must Taste (culinary delights), Must Try (immersive activities), Must Buy (unique local products), Must Seek (scenic attractions), and Must See (vibrant festivals) – alongside the country’s Smart and Sustainable Tourism direction under the Trusted Thailand initiative.

TAT Governor Thapanee Kiatphaibool said, “Nihao Month reflects our commitment to China as one of Thailand’s most important markets. Through creative collaboration and meaningful engagement, we aim to inspire real travel while deepening our cultural connection. This celebration truly embodied the friendship between our nations.”

Strengthening tourism ties for the future

As part of the Nihao Month 2025 campaign, TAT and its partners have launched nationwide collaborations with Chinese platforms such as Meituan, Ctrip, Tongcheng, Dianping, Alipay, WeChat, RED, and Douyin, offering exclusive travel privileges through 31 December. The Chinese Passport Privilege Programme also provides special offers at leading Thai retailers including Siam Piwat, The Mall Group, Central Embassy, One Bangkok, 7-Eleven, Lotus’s, Makro, and Tops.

From 1 January to 30 September 2025, Thailand welcomed 3.4 million visitors from China. With Nihao Month in full swing, TAT expects arrivals to accelerate through the year’s end – reinforcing the shared prosperity and friendship that have defined 50 years of Thailand–China relations.

Image Credit: © TAT