Tourexpi
This
year's conference will focus on the theme "Heritage
in Every Bottle: Crafting Authentic Wine Tourism Experiences," highlighting
the importance of developing strategies that both preserve cultural traditions
and benefit local communities. A key focus will be on reviving traditions in
the evolving landscape of wine tourism, balancing modernization with cultural heritage.
UN
Tourism Secretary-General Zurab Pololikashvili says: "Wine tourism
continues to grow, both in popularity with tourists and as a pillar of rural
growth and protector of cultural heritage. The Global Conference on Wine
Tourism will once again bring together the most exciting leaders of the sector,
and I look forward to welcoming them all to Yerevan, Armenia."
"Armenia
is honored to host the 8th UN Tourism Global Conference on Wine Tourism,"
stated Susanna Hakobyan, Acting Head of the Tourism Committee of the Republic
of Armenia. "With our millennia-old winemaking tradition and rich cultural
heritage, Armenia is uniquely positioned to showcase its innovative practices
and exceptional wine culture. This conference offers a unique platform for
collaboration, learning, and advancing the global discourse on wine
tourism."
Iconic
wine regions and top experts represented
The
conference will showcase successful initiatives and provide a platform for
exchanging expertise and developing innovative projects. Representatives from
iconic wine regions, including the Strada del Barolo (Italy); Bourgogne
(France), and Mendoza (Argentina), will present examples of best practices.
Iter Vitis - Cultural Route of the Council of Europe, will also share insights
from a network perspective.
Participants
will explore strategies for attracting and engaging visitors, as well as
fostering coordinated efforts among stakeholders to effectively promote wine
routes and experiences and maximize their positive impact on local economies
and communities.
The
conference will feature prominent industry leaders, such Catena Zapata, named
World's Best Winery for 2023. Attendees will be able to attend masterclasses at
renowned Armenian wineries, such as the historic Areni-1 cave, the oldest known
winery in the world. Topics will range from the application of e-commerce
strategies in wine tourism to the integration of technology in sustainable wine
tourism.
Discussions
will also focus on developing effective communication strategies to reach a
global audience. Digitalization expert Jochen Heussner (Italy) will engage in
discussions with renowned wine tourism specialists, including Alder Yarrow, an
acclaimed wine writer (USA), Paul Wagner, from the Culinary Institute of
America and Napa Valley College (USA), and Gergely Szolnoki, a Professor of
Market Research at Geisenheim University (Germany).
Image
Credit: © UN Tourism
The most interesting news
Exploring Albania's enchanting nature one unique adventure at a time
The Official Host Country of ITB Berlin 2025 is a rising destination for outdoor enthusiasts, offering diverse landscapes perfect for hiking, rafting, paragliding, and birdwatching.
Belgium's historic city Bruges set to ban new Airbnb rentals amid over-tourism
UNESCO World Heritage site undertakes efforts to tackle over-tourism, preserve city’s quality of life.
Golf tourism bookings up in Türkiye's famed Mediterranean city of Antalya
Reservations surge 15% at golf resort in southwestern Türkiye, hosting prominent golfers from all around world.
68th U.S. Secretary of State John Kerry to Headline WTTC Global Summit
The World Travel & Tourism Council (WTTC) today announces 68th U.S. Secretary of State John Kerry as its keynote speaker at the global tourism body’s Global Summit, taking place on 8th – 10th October, in Perth, Western Australia.
Hyatt Place Expands in The State of Maharashtra with Hyatt Place Aurangabad Airport
The property is conveniently located 1km from the airport and close to the city’s business district.
voco hotels opens doors to voco Stockholm - Kista in Sweden’s ‘Silicon Valley’
Embrace a dynamic blend of tech and culture, in Stockholm’s most diverse district, where innovations in music, design, fashion and technology are born.
Join the Grape Harvest in Beautiful Bozcaada
Bozcaada, one of the Aegean's most charming islands, is known for its stunning beaches, cobblestone streets, and delicious cuisine. Every September, the island hosts the Bozcaada Grape Harvesting Festival, a lively celebration of its winemaking herit
Hilton Expands Presence in Frankfurt with Addition of Iconic Property
Featuring a range of wellness, culinary and meeting options just 15 minutes from the city centre, Hilton Frankfurt Gravenbruch is expected to open in October.
Growth leap for TUI in Türkiye – TUI CEO Ebel reaffirms commitment with ambitious growth plans
TUI CEO Sebastian Ebel meets with Tourism Minister Mehmet Ersoy and leading Turkish hoteliers.
Cruise industry annual environmental data shows continued progress toward sustainability
Cruise Lines International Association (CLIA), the leading voice of the global cruise industry, today released its annual Global Cruise Industry Environmental Technologies and Practices Report, showing continued progress by the sector in advancing it
UN Tourism Puts Spotlight on Education and Innovation at Bled Strategic Forum
UN Tourism brought its expertise to the Bled Strategic Forum, highlighting the essential role of investments and innovation as drivers of a better future, while also engaging in an official visit to the Ministry of Economy, Tourism and Sport to stren
WTM London 2024 is Set to be Biggest to Date
World Travel Market London has announced that this year’s event will be the largest to date, with an expected 7% growth and expansion into new halls at ExCeL London, reflecting the thriving international tourism sector.
Berlin: Lufthansa Group expands route network in winter
With a new direct flight to Geneva, the Lufthansa Group is improving connectivity to Berlin Brandenburg Airport.
Hilton Set to Surpass 150 Luxury Hotels in Asia Pacific
Leading global hospitality company Hilton (NYSE: HLT) today revealed plans to surpass 150 luxury hotels in Asia Pacific in the coming years – quadrupling its luxury portfolio across the region compared with the end of 2023.
UN Tourism Welcomes First Students to Sustainable Tourism Degree Course
UN Tourism has welcomed the first students enrolled on its pioneering degree course in International Sustainable Tourism.
Salt Mountain in eastern Türkiye to host underground book and culture festival
Mountain in Igdir province to host festival 80 meters below surface from Sept. 11-15.
Eight Continents Hotels and Resorts Expands Portfolio with Stamps Red Martin in Amritsar
Eight Continents Hotels and Resorts is delighted to announce the addition of Stamps Red Martin to its prestigious portfolio.
Pharmaceutical stocks rise due to mpox outbreak
Stocks of medical tools supplier Precision System Science jumped 67.1% last month, vaccine manufacturer Bavarian Nordic soared 43.3%
IHG Hotels and Resorts launches NOMO - Night On My Own - package
As summer comes to an end, 70% of parents admit to feeling exhausted after the summer holidays.
Radisson Hotel Group reinforces growth strategy with Prize by Radisson rebranding
Radisson Hotel Group reveals the rebranding of prizeotel, the successful affordable high design brand, to Prize by Radisson and announces two new Prize by Radisson hotel signings, accelerating its expansion across key destinations in Germany together
IHG Hotels and Resorts debuts the Holiday Inn brand in Pushkar
The new-build Holiday Inn Resort Pushkar will add 120-keys to IHG’s growing portfolio across secondary cities in the country.
![](https://www.tourexpi.com/images/logo.png)