TUI Culinary Tourism Report 2025: How German Travellers Enjoy Food Abroad

International

For many travellers, good food is far more than a pleasant side effect of a holiday – it is the heart of the experience.

For around 16% of Germans, culinary variety is even the most important factor when choosing a travel destination. These insights are drawn from the latest TUI Culinary Tourism Report, based on a survey of 2,000 respondents conducted in January 2025.

Food & Drink: The Top Holiday Expense

German holidaymakers spend more on food and drink than on excursions, cultural activities, or transport. The most generous spenders are aged 18 to 24, with 51% prioritising their travel budget for culinary enjoyment. Women also tend to spend slightly more on food than men – 47% versus 45%.

Between All-Inclusive and DIY Cooking

When it comes to dining options, 35% of respondents prefer an all-inclusive package, while 25% opt for half-board. About 15% choose to cook their own meals, shopping at local markets and preparing food themselves. This do-it-yourself approach is particularly popular among older travellers: nearly one in five over the age of 55 cook during their holidays, compared to just 11% of Gen Z.

Favourite Cuisines: Italy Still Reigns Supreme

Italian cuisine remains the clear favourite among all age groups. Pasta, pizza, and gelato continue to top the list of culinary dreams. Second place varies by age: younger travellers favour Turkish cuisine, while Germans over 55 surprisingly rank their own national cuisine second. Greek food, especially popular among 25- to 54-year-olds, was named the world’s best cuisine for 2024/25 by TasteAtlas.

Culinary Curiosity: How Open Are Travellers to New Tastes?

About 31% of those surveyed say they always try local specialities when travelling, and 24% say they usually do. Older generations are significantly more adventurous in this regard: 61% of travellers over 55 say they often or always sample regional cuisine, compared to just 43% of those aged 18 to 24.

Conclusion: Travel as a Culinary Adventure

The TUI Culinary Tourism Report makes one thing clear: food is a central part of modern travel. Whether at a resort buffet or a street food stall in Bangkok, great food becomes an emotional experience. It connects cultures, sparks curiosity, and creates lasting memories.

Today, to travel is also to taste the world.