Tourexpi
Signed
during the Future Hospitality Summit (FHS) World in Dubai, this agreement
underscores Taiba Investments’ ongoing expansion into the high-end hospitality
market and further reinforces the company’s commitment to elevating Saudi
Arabia’s tourism sector by partnering with world-renowned hospitality companies
such as Hilton.
Commenting
on the partnership, Sultan Al Otaibi, CEO, Taiba Investments, said, “This
agreement marks a pivotal moment in our strategic growth, reflecting our
unwavering commitment to enhancing Saudi Arabia’s hospitality offering across
diverse segments. Our collaboration with Hilton and Waldorf Astoria Hotels
& Resorts will elevate tourism and hospitality by delivering an
extraordinary guest experience in line with the “Pilgrim Experience Program”.
This project not only reaffirms our leadership in the sector but also
highlights our dedication to Saudi Vision 2030 by providing world-class
accommodation that honor the Kingdom’s rich heritage.”
Set
to open in 2028, Waldorf Astoria Al Madinah will mark the debut of the
award-winning brand in Madinah, introducing its unparalleled standards of
luxury and signature service to the holy city. Uniquely situated on the
northern side of the Prophet’s Mosque (PBUH), the hotel boasts exclusive,
direct views of the holy site and is only a few minutes’ walk away.
Carlos
Khneisser, vice president, Development, Middle East and Africa, Hilton, said,
“We are delighted to extend our partnership with Taiba Investments through this
remarkable project. Saudi Arabia remains one of our fastest-growing markets
where we plan to grow our footprint to exceed 100 hotels in the coming years.
Waldorf Astoria Al Madinah will bring the brand’s timeless hospitality and
elegant service near one of the world’s most sacred sites. Together with Taiba,
we look forward to expanding our network across the Kingdom and delivering
unforgettable experiences to our guests.”
Waldorf
Astoria Al Madinah will feature more than 300 sophisticated guest rooms and
suites, three world-class dining concepts including the celebrated Peacock
Alley café and two thoughtfully curated restaurants including a signature
venue. The hotel will house two multi-functional halls, a boardroom, private
club lounge, a prayer room, as well as a fitness center.
By
pioneering transformative projects, Taiba Investments aims to significantly
contribute to local economic growth, generate valuable job opportunities, and
support the tourism infrastructure development, all while delivering an
experience deeply rooted in tradition.
As
part of this strategy, Taiba Investments will renovate the existing Taiba Front
Hotel, rebranding it as Waldorf Astoria Al Madinah. This transformation will
merge the global brand’s timeless luxury with the cultural essence of the holy
city, elevating the property’s sophistication and exclusivity while
consolidating Taiba’s position as a key player in redefining Madinah’s
hospitality landscape.
Image
Credit: © Hilton
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