Singapore’s Naumi Hotels debuts in the Middle East with Dubai property

International

Boutique group acquires 237-room hotel in Barsha Heights as first step in regional expansion

Naumi Hotels, the Singapore-based boutique hospitality group, has entered the Middle East market with the opening of its first property in Dubai. The 237-room hotel in Barsha Heights was recently acquired by Naumi Group, advised by SunStar Capital, and is now operated under the Naumi Hotels brand.

A natural next step for Naumi’s growth

Founded in 2007, Naumi Hotels has established a portfolio of eight properties across Singapore, New Zealand, and Australia. The Dubai launch marks its first move into the Middle East. “Following Naumi Hotels’ success in the Asia-Pacific region, extending the experience to the Middle East felt like a natural next step,” said Gaurang Jhunjhnuwala, Group CEO of Naumi Hotels. “Dubai represents the epicentre of the region’s thriving hospitality market – a city of innovation that mirrors our ambition, creative energy, and vision for hospitality.”

Location and facilities

Naumi Hotel Dubai is located near Dubai Internet City Metro, 10 minutes from Mall of the Emirates and 15 minutes from The Palm. The hotel offers 237 rooms and suites, two restaurants, a spa, a rooftop pool, fitness centre, and meeting spaces. A transformation of the property is underway, introducing Naumi’s signature bold interiors, curated art, and imaginative “micro-experiences.”

Redefining boutique hospitality

Known for its playful sophistication and unscripted service, Naumi Hotels emphasizes design-driven spaces and bespoke hospitality. “With every new property, we aim to push the boundaries of boutique hospitality,” noted Paul Stocker, Group Chief Operating Officer. “In Dubai, we’ve found the ideal canvas to bring unexpected moments to life, while capturing the spirit of the city.”

Expansion outlook

The debut in Dubai signals the beginning of Naumi’s broader Middle East strategy. Building on its reputation for artful, experiential stays, the group plans further expansion across the region.

More information: www.naumihotels.com/naumi-hotel-dubai