Tourexpi
Silk Road Samarkand Projects Record-Breaking 2024
Management Company Silk Road Samarkand (SRS), which
operates Central Asia's largest tourist complex, announced an
impressive list of statistics from its banner year of 2023, and projects even
greater success in 2024, making the transition from tourist magnet to
world-class destination for Meetings, Incentives, Conferences, and
Exhibitions (MICE).
During 2023, Silk Road Samarkand burnished its MICE
credentials by hosting more than 24 major international, business and
government events, which were attended by more than 30,000 people, including
the heads of state of Uzbekistan, Italy, France, and Qatar.
Among the top MICE events hosted at SRS were the
General Assembly of the World Tourism Organization (UNWTO), Asian Triathlon
Cup, EBRD Board of Governors Annual Meeting, Council of CIS Foreign Ministers
meeting, New Italian Cinema Events (NICE film festival), XVI Verona Eurasian
Economic Forum, XV Tashkent International Film Festival ("Pearl of the
Silk Road"), International Civil Aviation Organization (ICAO European and
North Atlantic meeting), and FIDE World Rapid and Blitz Championships, along
with many other company retreats and private sector engagements.
2024 promises to expand even further, with landmark
events in the fields of culture, politics, commerce, gastronomy and diplomacy
planned to take place at SRS, including Conference of the Parties to the
Convention on the Conservation of Migratory Species of Wild Animals (CMS COP14),
2024 World Triathlon Cup, joint conference of the International Textile
Manufacturers Federation (ITMF) and International Apparel Federation
(IAF), annual meeting of the Asian Infrastructure Investment Bank (AIIB),
and many others. These landmark events will be boosted by new partnerships with
Hilton, which rebranded three hotels in SRS. Three more are slated to rebrand
with Holiday Inn and Crowne Plaza.
Bakhtiyor Fazilov, the founder of SRS, said:
"Our goal is to achieve even greater
recognition of Uzbekistan as one of the world's most important
tourist destinations. Modern tourism consists of various components, with the
level of service provided to visitors becoming one of the most important. That's
why SRS was the first location in Samarkand to offer
world-class MICE facilities and services. In 2024, SRS will
continue surprising tourists and participants in high class
events with our hospitality, making this year a breakthrough for
the tourism sector of our country and one of its main centers -
Samarkand."
SRS's growth lines up with Uzbekistan's overall
trajectory, predicting that 10 million tourists should visit the country in
2024, thanks to more than $700 million allocated for the development
of tourist and industrial infrastructure in the Samarkand region, including an
agreement with the travel company of the Chinese province of Shaanxi to
expand tourism on the ancient Great Silk Road.
About Silk Road Samarkand
https://www.silkroad-samarkand.com/
Image
Credit: © Silk Road Samarkand
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