Tourexpi
Senior Tourism: The Top 7 European Destinations for Travelers Over 65, according to TUI Musement
Over
the past decade, the population of the European Union, aged 65 and over, has
grown by nearly three percentage points, now accounting for more than 21% of
the total. This demographic shift is driving new trends in tourism. With more
free time, financial stability, and a strong desire to keep exploring the
world, baby boomers continue to travel, showing a growing interest in visiting
destinations outside peak season, contributing to the sector’s seasonality
adjustment.
In
this context TUI Musement analysed the reviews of experiences booked by senior
travellers to identify the European destinations that best match their
preferences.*
Lárnaca, Cyprus. With an average
rating of 8.76, this popular coastal town tops the ranking. In addition to its
cultural heritage and the vibrant Foinikoudes promenade, excursions to the
Troodos Mountains and the traditional villages of Lefkara and Fikardou are
among this generation’s favourite activities.
Recommended
experience: Tour of the Troodos Mountain Villages.
Skiathos, Greece. Known for
its lively nightlife, this gem of the Sporades archipelago also attracts mature
travellers, according to TUI Musement's analysis. Island-hopping cruises, with
stops in charming Skopelos—famous for the filming of Mamma Mia!—are
particularly popular among senior travellers.
Recommended
experience: Island-Hopping Cruise.
Madeira, Portugal. With its mild
climate, stunning landscapes, and relaxed atmosphere, Madeira is an ideal
destination for this generation. Highlights include breathtaking views from
Cabo Girão and Pico do Areeiro, the tropical gardens of Monte Palace, and walks
along the island’s famous levadas.
Recommended
experience: Eastern Madeira Tour
Kefalonia, Greece. This Ionian
island offers a variety of excursions to its top attractions, such as Melissani
Cave, the famous Myrtos Beach, and the picturesque village of Fiskardo. For
Greek mythology enthusiasts, a visit to Ithaca is a must.
Recommended
experience: Kefalonia Tour with Melissani Lake Visit
Sorrento,
Italy. Overlooking the Gulf of Naples with a
beautiful historic centre, this southern Italian gem is a favourite among
travellers over 65. Its prime location makes it the perfect base for exploring
the Amalfi Coast, the renowned island of Capri, and the archaeological sites of
Pompeii and Herculaneum.
Recommended
experience: Amalfi Coast Tour
La Palma, Spain. With its relaxed
pace of life and pleasant year-round climate, the “Isla Bonita” is an ideal
destination during shoulder and low seasons, the preferred travel periods for
baby boomers. Astronomy enthusiasts can admire the starry sky from Roque de los
Muchachos, La Palma’s highest point. The Caldera de Taburiente National Park
and the charming village of San Andrés are also must-visit spots.
Recommended
experience: Northern La Palma Tour with Roque de los Muchachos Visit
Menorca,
Spain. Often considered the most tranquil of the
Balearic Islands, Menorca is perfect for those seeking relaxation, culture,
nature, and stunning beaches. Senior travellers can enjoy leisurely strolls
through Mahón and Ciutadella, take in the views from Monte Toro, or explore the
island’s prehistoric Talayotic sites. Coastal cruises are also highly popular.
Recommended
experience: Ciutadella Walk and Casa Olivar Visit
Image
Credit: © TUI Group
The most interesting news
Travel & Tourism to Create 4.5MN New Jobs across the EU by 2035, Says WTTC
The World Travel & Tourism Council (WTTC) today reveals a bright future for the European Union’s Travel & Tourism sector, with strong growth predicted over the next decade.
Queen Elizabeth 2 Hotel Launches Traditional Sunday Roast Lunch at Queens Grill
Step into a realm of culinary nostalgia and maritime heritage as the legendary Queen Elizabeth 2 Hotel launches its exquisite Sunday Roast Lunch in the famed Queens Grill.
Radisson Hotel Group crosses the 200 hotels mark in South Asia
In line with its ambitious growth plan for 2025, Radisson Hotel Group has reached a historic milestone in India with crossing 200 hotels, following the signing of five new hotels.
Scaling New Heights at Six Senses Crans-Montana in the Swiss Alps
Alma Frequency | June 5 to 8, 2025.
UN Tourism and UNCTAD Unveil Guiding Principles for Sustainable Investment in Tourism
UN Tourism and the United Nations Conference on Trade and Development (UNCTAD) have set out a shared roadmap for building a resilient, inclusive, and environmentally responsible tourism sector, through sustainable investments.
Azamara Cruises Unveils Destination Immersion® Elevated: A Bold New Era of Culturally Rich Travel
New Shore Programs and Onboard Enhancements Will Redefine the Way Travelers Experience the World Giving them a Deeper Journey and a Greater Story.
Fincantieri to Deliver Two Next-Generation AIDA Cruises Ships Set fiscal 2030 and 2032
World's largest cruise company's newbuild pipeline includes eight new ships scheduled to enter service between 2025 and 2033.
Global Travel & Tourism is Strong Despite Economic Headwinds
WTTC reveals record-breaking international visitor spending in 2025 and continued global growth.
South-South Cooperation for Tourism at 2nd UN Tourism Africa & Americas Summit
UN Tourism has advanced South-South cooperation in tourism development, putting into action the aims of the Punta Cana Declaration signed by its Member States from Africa and the Americas.
Condor inaugural flights to Italy
Ciao, bella Italia: last Saturday, 5 April 2025, Condor flight DE4419 took off from Frankfurt to Rome (FCO) for the first time. From there, it continued directly as inaugural flight to Palermo (PMO).
Hyatt Announces Strategic Growth Plans in India and South West Asia
Hyatt expects seven distinguished properties to debut in 2025, across prominent destinations such as Ghaziabad, Kasauli, Kochi, Bhopal, Vithalapur, Jaipur and Butwal (Nepal).
A Legacy of Culinary Excellence: Four Seasons Earns Global Acclaim for its Bespoke Concepts
With new accolades and a dedication to crafting distinctive dining experiences, Four Seasons is the leader in global gastronomy.
Agoda Highlights Top Markets Traveling to Thailand for Songkran 2025
Digital travel platform Agoda reveals the top international markets exploring traveling to Thailand for Songkran this year, with Malaysia leading the list.
Condor further expands its route network for winter 2025/26
More flights in the winter schedule: Condor is expanding its services in winter 2025/26 and is offering its guests a sunny getaway with a new daily flight between Stuttgart (STR) and Dubai (DXB).
The RIU Group simplifies its corporate structure
The RIU Group is in the process of merging two of its holding companies as part of its corporate reorganisation and simplification project.
Hotel Indigo by IHG Makes Its New Zealand Debut in Midtown Auckland
Hotel Indigo, part of IHG Hotels & Resorts’ luxury & lifestyle portfolio, has made its New Zealand debut with the official opening of Hotel Indigo Auckland in the heart of Midtown.
IHG Hotels and Resorts signs first voco hotels in Türkiye
voco Antalya Konyaaltı adds to voco’s global ambition of 200 properties by 2028.
Oceania Cruises Announces Ist Expansive 2026-2027 Tropics And Exotics Collection
Explore more than 120 immersive itineraries spanning Africa, Asia, Australia, the Caribbean, South America and the South Pacific.
A Record-Breaking 10th Anniversary for the TUI Rhodes Marathon in first year of TUI as title sponsor
A milestone edition with more than 4,500 runners from over 60 countries.
China issues travel advisory for citizens visiting US amid tariff war
Education Ministry issues study abroad alert for students planning to study in US, following general travel advisory for citizens.
Turkish city of Gaziantep awarded 2025 Europe Prize
Established in 1955 by Parliamentary Assembly of the Council of Europe, Europe Prize is highest distinction awarded to European city for its actions in European domain.
