Tourexpi
Swiss International Air Lines (SWISS) now allows its passengers to book seats featuring an integrated movement system. The discreetly built-in pedal can be used individually and adapts to each person’s rhythm. This allows physical activity to be incorporated flexibly into the flight—whether for loosening up while seated or as a targeted exercise session.
The new offer includes a coordinated fitness set available on board, consisting of modern sportswear, a water bottle, and a towel scented with the SWISS Alpine Valley fragrance. This makes movement above the clouds easy and practical for everyday travelers.
Comfort at the center The system was tested in realistic conditions—both during flight and on the ground. The visual concept was also carefully refined: the pedal is subtly integrated into the seat and harmonizes with the existing SWISS Senses cabin design. The materials used meet SWISS’s high quality standards, emphasizing a modern travel experience in tune with the spirit of the times.
“With ‘Fit all the way,’ we are purposefully expanding our offer to include a new dimension of travel,” says Heike Birlenbach, Chief Customer Officer at SWISS. “We want to give our passengers even more ways to feel comfortable and stay active, especially on longer flights.”
The offer is available for online booking now.
Picture Credit: © Swiss
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