Tourexpi
Radisson Hotel Group has announced the expansion of
its Radisson Individuals brand, which has grown to more than 100 hotels in
operation and under development since its launch in 2020. With a portfolio now
extended across three new segments—Premier, Boutique, and Retreats—the brand
offers both hotel owners and guests broader opportunities for distinction and
visibility.
A flexible brand for independent hotels
Radisson Individuals is a soft brand designed for
independent hotels and regional chains seeking access to Radisson Hotel Group’s
global distribution and recognition while retaining their own identity. Today,
more than 100 hotels worldwide have joined the network, benefiting from
Radisson’s high standards, training, and the hallmark Yes I Can! service ethos.
Recent openings showcase diversity
The brand’s recent additions underline its global
reach and versatility:
·
Le Relais de La Malmaison (France): a tranquil retreat near Paris
·
HARBR Hotel Ludwigsburg (Germany): a contemporary urban property in the
Stuttgart area
·
Crystals Beach Resort Belle Mare (Mauritius): part of the Group’s Indian
Ocean portfolio
·
Namah Nainital (India): a Radisson Individuals Retreats property and the
Group’s fourth hotel in Uttarakhand
New segments for tailored experiences
Radisson Individuals now spans three distinct
segments, covering upper midscale to upper-upscale hotels:
Radisson Individuals: Independent hotels with unique
characteristics that align with Radisson standards while benefiting from the
Group’s infrastructure.
Radisson Individuals Premier: Upper-upscale properties
in key business and leisure destinations, offering refined design, advanced
facilities, and premium service.
Radisson Individuals Boutique: Intimate hotels
selected for timeless style and local character, combining charm with curated,
smaller-scale hospitality.
Radisson Individuals Retreats: Immersive escapes and
nature-focused getaways enriched by experiences designed to rejuvenate body and
mind.
A milestone for owners and guests
Elie Younes, Executive Vice President & Global
Chief Development Officer at Radisson Hotel Group, said:
“The exceptional success of Radisson Individuals is
testament to Radisson Hotel Group’s ability to help the industry set relevant
trends and provide true added value for our owners and guests. The evolution of
Radisson Individuals with three new segments further offers opportunities for
distinction and visibility within an elastic framework.”
By affiliating with Radisson Individuals, hotel owners
can present unique properties with the assurance of Radisson’s global
recognition and consistent service standards. For guests, the brand offers
distinctive stays in new destinations while maintaining the quality associated
with Radisson Hotel Group.
Image
Credit: © Radisson Hotel Group
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