Tourexpi
Marriott International and Delonix Group Announce Strategic Cooperation Agreement in China
The
Delonix portfolio currently includes ten hotel brands with over 1,400 hotels
open or in the development pipeline. The parties anticipate that at least 100
properties could become part of the Tribute Portfolio over the coming years.
Through
this collaboration, Marriott International will franchise its Tribute Portfolio
brand in connection with selected Grand New Century and other premium brand
hotels managed by Delonix Group. The hotels are expected to be available for
booking through both companies' direct booking channels and to participate in
the parties' respective loyalty programs.
"Our
collaboration with Marriott International demonstrates our confidence in the
premium hotel market in China," commented Alex Zheng, Executive
Chairman of Delonix Group. "Leveraging the strength of Marriott
International's Tribute Portfolio brand, competitive affiliation cost
structure, and robust loyalty program in China and globally, as well
as Delonix Group's fast-growing Betterwood membership program, we are committed
to offer additional value to hotel owners and elevated travel experiences for
Chinese travelers. The agreement represents an unprecedented opportunity to
drive the long-term growth of Delonix premium brands and Tribute Portfolio
in China."
"We
are excited about what we can achieve together to best serve the needs of
Chinese travelers. Delonix Group is known for its rich experience in developing
and operating hotel assets in the local market. This collaboration enables us
to leverage the power of the Tribute Portfolio brand, as well as Marriott's
best in class loyalty program and strong distribution systems, to further
enhance guest experiences, and continue our robust growth across China." Yibing
Mao, President, Greater China, Marriott International.
"With
more sophisticated Chinese travelers prioritizing authentic destination
experiences, we are very excited about this opportunity to bring collection
brands like Tribute Portfolio to customers who are looking for distinct,
quality lifestyle experiences that resonate with each destination,"
said Gavin Yu, Chief Development Officer, Greater China, Marriott
International.
Delonix
Group's hotel portfolio has expanded to 10 core brands with over 1,400 hotels
open or in the development pipeline. Its business also encompasses restaurants
and entertainment. Grand New Century, established in 2005, is Delonix Group's
Chinese-chic, premium hotel brand with an open and pipeline portfolio of 180
properties and over 50,000 rooms in China.
Tribute
Portfolio is a growing global family of over 100 character-filled, independent
hotels across nearly 30 countries and territories drawn together by a passion
for captivating design and a drive to create vibrant social scenes for guests
and locals alike.
Image
Credit: © Mattiott International
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