Tourexpi
Organized
by the Fundació Mallorca Turisme (Consell de Mallorca) with the support of UN
Tourism, the 2024 meeting of the Network (INSTO) was held alongside the III
Sustainable Destinations Summit. Welcoming more than 100 participants, the
events featured thought leaders, academics, government officials, and
development practitioners to address key issues surrounding the advancement of
sustainable tourism worldwide.
Topics
discussed included the vital need to enhance governance between national and
regional levels, as well as measuring the local impact of tourism through
effective data management. Out of these discussions, delegates identified the
best ways to forge actionable policies that drive sustainable practices across
destinations.
Science-driven
transformation
UN
Tourism’s Executive Director, Ms. Zoritsa Urosevic, said: “As we are meeting at
the backdrop of just adopted new metrics beyond GDP for measuring the
Sustainability of Tourism by the UN Statistical Commission, let us collectively
mainstream – as INSTO network- this new set of indicators, placing
sciences at the heart of tourism transformation. Together, we are accelerating
progress towards more responsible, accessible, and sustainable tourism
destinations.”
José
Marcial Rodríguez Díaz, Executive Counsellor for Tourism of Consell de
Mallorca, highlighted the efforts being made by his Department "to promote
real coexistence between residents and tourists, encouraging responsible
tourism among all visitors and within a framework of sustainable development of
tourist activity:
“From
day one, at the Consell de Mallorca we have been committed to the maximum
respect for coexistence; this is our main purpose and mission. For all these
reasons, we cannot make the wrong enemy in tourism. We must find the balance
between the temporary resident and the permanent resident; between feeling
visited and not invaded".
Launched
in 2004, the UNWTO International Network of Sustainable Tourism Observatories
(INSTO) aims to foster continuous improvement in sustainability and resilience
within the tourism sector. Through systematic monitoring of tourism
performance, INSTO connects dedicated destinations, enabling the exchange of
knowledge and best practices for responsible tourism management.
Today,
INSTO numbers 45 members from the Americas, Asia & the Pacific, and Europe,
with exciting new additions from observatories in Colombia and Austria.
Image
Credit: © UN Tourism
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