Tourexpi
The
event was inaugurated by the Minister of Health, Datuk Seri Dr. Dzulkefly
Ahmad, who unveiled the campaign’s logo and its evocative tagline: Healing
Meets Hospitality.
MYMT
2026 is set to position Malaysia as a leading global destination for medical
tourism by showcasing the country’s world-class healthcare infrastructure,
skilled medical professionals, and its unique combination of modern care and
traditional wellness. Celebrated singer Dato' Seri Siti Nurhaliza has been
named campaign ambassador, lending star power to Malaysia’s international
outreach.
In
2024, Malaysia welcomed 1.6 million medical travellers, a 14% increase from the
previous year, generating RM2.72 billion in revenue – up 21% from 2023. MYMT
2026 is designed to build on this momentum, with MHTC targeting RM12 billion in
industry revenue by 2030.
The
launch also highlighted the Flagship Medical Tourism Hospital (FMTH) programme,
spotlighting four top institutions: Institut Jantung Negara, Island Hospital
Penang, Mahkota Medical Centre, and Subang Jaya Medical Centre. These hospitals
are undergoing final assessments, with the official winner to be announced in
December 2025.
“Our
vision goes beyond just modern medicine,” said Datuk Seri Dr. Dzulkefly Ahmad.
“We aim to create an integrative healthcare ecosystem that combines clinical
excellence with wellness, Traditional and Complementary Medicine (T&CM),
and preventive care.”
For
further information, visit: www.malaysiahealthcare.org
Image Credit: © Malaysia Healthcare Travel Council
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