IHG Hotels & Resorts Expands voco Hotels Brand in Mexico

International

Six signed conversions will bring the premium brand to key leisure and business destinations by 2027

New openings in Cancun, Guadalajara, Ciudad Juarez, San Luis Potosi, Torreon, and Nuevo Laredo will add 848 rooms to IHG’s portfolio, strengthening the brand’s presence in Mexico’s largest markets.

IHG Hotels & Resorts (IHG), in partnership with Alliance Hotels, has announced the signing of six new properties for its premium voco hotels brand in Mexico. The conversions, scheduled to open in 2027, will extend IHG’s upscale offering across the country and introduce voco hotels to several high-demand destinations.

Strategic growth across Mexico

The six hotels will open in major commercial hubs: Cancun, Guadalajara, Ciudad Juarez, San Luis Potosi, Torreon, and Nuevo Laredo. Together, they will add 848 rooms to voco hotels’ footprint in Mexico, which currently includes four operating and five pipeline properties. Globally, the brand counts 102 hotels in its pipeline, reflecting strong demand for conversions and accelerated expansion.

Significant renovations will bring the brand’s hallmarks to life, including lively social spaces, a distinct arrival experience, and thoughtful touches designed to create an instantly welcoming atmosphere.

Industry perspectives

“Mexico is an ideal fit for the voco hotels brand, combining high-quality stays with local character,” said Paul Adan, SVP of Development for Mexico, Latin America & the Caribbean at IHG. “These signings mark an important step in voco’s regional growth. By pairing voco’s distinctive personality with IHG’s global reach, we’re creating fresh opportunities for owners and memorable stays for guests.”

Alliance Hotels added:

“Transforming our properties into voco hotels allows us to elevate our product and visibility in competitive markets. Working with IHG connects our local expertise with the strength of a global platform, bringing added value to both our guests and our business.”

The six forthcoming properties

· voco Guadalajara Expo Area – 163 rooms opposite Expo Guadalajara, ideal for conferences and business travelers.

· voco Cancun – 160 rooms with lagoon views, meeting spaces, and wellness areas, catering to corporate visitors.

· voco Nuevo Laredo – 120 rooms near the international bridge and logistics hubs, designed for cross-border commerce.

· voco Torreon – 124 rooms in the Comarca Lagunera industrial zone, with workspaces, meeting rooms, and full-service dining.

· voco San Luis Potosi – 135 rooms in a key automotive hub, central to industrial parks and commercial centers.

· voco Ciudad Juarez – 146 rooms close to the U.S. Consulate, serving manufacturing, logistics, and government travelers.

Conversions as a growth engine

Conversions accounted for 57 percent of IHG’s global room openings in the first half of 2025. With voco hotels, owners gain a refreshed, upscale design plus rapid access to IHG’s global distribution network, advanced technology platform, and the IHG One Rewards loyalty program.

For more information or to book a stay, visit IHG.com or download the IHG One Rewards mobile app.