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Hyatt Continues to Expand Luxury Portfolio with Plans for Hotel Flüela in Switzerland
Hyatt
Hotels Corporation (NYSE: H) today announced that a Hyatt
affiliate has entered into a franchise agreement with Davos Luxury Properties
AG for Hotel Flüela. Currently operating on an unbranded basis, the 50-room
luxury hotel is expected to join The Unbound Collection by Hyatt brand in 2023
after an extensive refurbishment. The agreement demonstrates Hyatt’s commitment
to the continued and significant growth of its luxury brands in Europe, as well
as an ongoing commitment to offer unique, story-worthy experiences to guests
and World of Hyatt members.
Situated in the heart of Davos Dorf, home to one of Switzerland’s
largest ski resorts and the World Economic Forum, Hotel Flüela has played an
integral role in the town’s transformation from remote Alpine village to the
globally recognized business and lifestyle destination it is today. In 1868,
the property’s pioneering founder Andreas Gredig reimagined his father’s inn to
open the first hotel in Davos as Hotel Flüela. The astounding 155-year history
of this hotel is intertwined with that of its guests – ski enthusiasts, world
dignitaries and explorers who have experienced traditional Swiss hospitality at
Hotel Flüela over the last century.
“Today’s announcement signals Hyatt’s commitment to delivering on our
ambitious growth plans for our luxury portfolio across Europe, bringing our
diverse brands to some of the region’s most sought-after
destinations, says Briana Swift, director of development, Western Europe,
Hyatt. “Hotel Flüela is a beloved landmark, intrinsically linked to the
international acclaim Davos holds. It will be a perfect addition to The Unbound
Collection by Hyatt brand, inspiring guests to discover their own stories
amongst the town’s rich history.”
With thousands of business and leisure travelers visiting Davos each
year, Hotel Flüela is enviably positioned to ensure guests make the most of
their stay. Located directly opposite the Davos train station, the hotel is
also a two minute walk from the vast slopes of the legendary Parsenn ski
resort. Guests will be able to enjoy one of 50 elegantly designed guestrooms,
taking in the impressive vistas of the surrounding snow-topped mountains.
“It’s a pleasure to work alongside Hyatt for this next step in Hotel
Flüela’s impressive history,” says Jamie Negus, General Manager, Hotel Flüela
“We look forward to combining our expertise with Hyatt’s in theluxury
hospitality space to position Hotel Flüela as the hotel of choice for the many
high-end travelers looking for world-class service and elevated experiences whilst
visiting Davos.”
The Unbound Collection by Hyatt brand is a distinct collection of
extraordinary and inspiring properties, encouraging guests to experience
one-of-a-kind stays in some of the world’s most celebrated destinations. Hotel
Fluela is set to be the second Swiss property to join The Unbound Collection by
Hyatt brand, and will join the previously announced hotel in development in
Crans-Montana, Switzerland, which is expected to open in winter 2023.
Other Hyatt European properties within The Unbound Collection by Hyatt
brand include: Hôtel Reisen in Sweden, The Wellem in Germany, Il Tournabuoni Hotel in Italy, Hôtel du Louvre, Hôtel du Palais Biarritz and Hôtel Martinez in France, La Zambra in Spain, Magma Resort Santorini in
Greece, Párisi Udvar Hotel Budapest in
Hungary, Great Scotland Yard Hotel in the
United Kingdom. In addition, Grand Hansa Hotel, in Helsinki,
Finland, is expected to open in 2023.
Image Credit: ©
Hyatt Hotels Corporation
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