Tourexpi
Accor introduces HERA – a new loyalty and rewards program for travel advisors
Accor, a world-leading hospitality group, today
announced the launch of HERA, Accor Travel Advisor Program – a new
worldwide loyalty and rewards program exclusively for travel advisors.
Available now at HERA.Accor.com,
the new program includes more brands, more features, and more capabilities
as well as an enhanced digital experience with easy and efficient online tools
for booking, tracking and reviewing activity.
Other key features of HERA include informative and
educational resources on Accor’s participating luxury and luxury lifestyle
brands and hotels – including those sitting within the global lifestyle
collective Ennismore. The new program generously rewards travel advisors for
bookings while allowing them to increase their productivity, performance, and
client satisfaction.
“We are beyond excited to introduce HERA, a
competitive and differentiated program that delivers the capabilities,
personalization and rewards that the travel advisor community both needs and
wants,” said Pascal Visintainer, Senior Vice President Global Sales,
Luxury & Lifestyle, Accor. “Our aim is to inspire loyalty among
leading travel professionals, by equipping them with all the resources they
need to seamlessly create bespoke luxury travel experiences for their clients
and granting them valuable Reward Points to use freely on their own time. With
easy-to-use tools for travel planning, an efficient booking system, and
plentiful rewards, we are confident that HERA, and therefore participating
hotels sitting within Accor’s Luxury & Lifestyle division, will be a top
choice of travel advisors around the globe.”
HERA takes Accor’s ability to support and recognize
travel agents up a notch and replaces the Group’s former Famous Agents program,
with all previous travel advisor data, history, and Reward Points seamlessly
migrated to the new platform. Using their personalized HERA member ID, travel
advisors will earn Reward Points with each room night booked. Reward Points are
easy to accumulate across a wide variety of booking channels - all Accor
booking channels, GDS and hotel direct - with each advisor’s activity and
history tracked in the My Points/My Bookings section of the HERA website.
Travel advisors can redeem their points year-round,
for their own travel bookings or for shopping purchases through a dedicated
online mall.
Some of the exclusive features of HERA
include:
·
Access to
270+ luxury and lifestyle hotels and resorts across 11 prestigious brands,
including Orient Express, Raffles, Fairmont, Sofitel, Sofitel
Legend, Emblems Collection, Banyan Tree, Faena, and
Ennismore’s SLS, SO/ and Delano.
·
Complete
booking history of a HERA advisor’s reservations made for their clients in
eligible Accor and Ennismore branded hotels and resorts
·
Enriched
hotel feature pages and informative fact sheets (i.e. Suites plan)
·
Bespoke
booking confirmations for easy delivery to clients
·
A dedicated
email HERA.members.ww@accor.com and
helpdesk team for travel advisor support
·
Direct
onsite contact details for hotel-level staff including HERA Champions
To enroll in Hera, accredited travel advisors are
invited to visit HERA.Accor.com
Image
Credit: © Accor
The most interesting news
Travel & Tourism to Create 4.5MN New Jobs across the EU by 2035, Says WTTC
The World Travel & Tourism Council (WTTC) today reveals a bright future for the European Union’s Travel & Tourism sector, with strong growth predicted over the next decade.
Queen Elizabeth 2 Hotel Launches Traditional Sunday Roast Lunch at Queens Grill
Step into a realm of culinary nostalgia and maritime heritage as the legendary Queen Elizabeth 2 Hotel launches its exquisite Sunday Roast Lunch in the famed Queens Grill.
Radisson Hotel Group crosses the 200 hotels mark in South Asia
In line with its ambitious growth plan for 2025, Radisson Hotel Group has reached a historic milestone in India with crossing 200 hotels, following the signing of five new hotels.
Scaling New Heights at Six Senses Crans-Montana in the Swiss Alps
Alma Frequency | June 5 to 8, 2025.
South-South Cooperation for Tourism at 2nd UN Tourism Africa & Americas Summit
UN Tourism has advanced South-South cooperation in tourism development, putting into action the aims of the Punta Cana Declaration signed by its Member States from Africa and the Americas.
Condor further expands its route network for winter 2025/26
More flights in the winter schedule: Condor is expanding its services in winter 2025/26 and is offering its guests a sunny getaway with a new daily flight between Stuttgart (STR) and Dubai (DXB).
Global Travel & Tourism is Strong Despite Economic Headwinds
WTTC reveals record-breaking international visitor spending in 2025 and continued global growth.
The RIU Group simplifies its corporate structure
The RIU Group is in the process of merging two of its holding companies as part of its corporate reorganisation and simplification project.
Senior Tourism: The Top 7 European Destinations for Travelers Over 65, according to TUI Musement
Study based on activity reviews identifies the best places for baby boomers.
UN Tourism and UNCTAD Unveil Guiding Principles for Sustainable Investment in Tourism
UN Tourism and the United Nations Conference on Trade and Development (UNCTAD) have set out a shared roadmap for building a resilient, inclusive, and environmentally responsible tourism sector, through sustainable investments.
Azamara Cruises Unveils Destination Immersion® Elevated: A Bold New Era of Culturally Rich Travel
New Shore Programs and Onboard Enhancements Will Redefine the Way Travelers Experience the World Giving them a Deeper Journey and a Greater Story.
Vienna Joins UN Tourism’s International Network for Sustainable Tourism Observatories
UN Tourism has welcomed Vienna as the newest member of the International Network of Sustainable Tourism Observatories (INSTO).
IHG Hotels and Resorts signs first voco hotels in Türkiye
voco Antalya Konyaaltı adds to voco’s global ambition of 200 properties by 2028.
Lufthansa City Airlines takes delivery of its first all-new Airbus A320neo
Lufthansa City Airlines took delivery of its first brand-new Airbus A320neo at the Airbus factory in Hamburg-Finkenwerder.
Holland America Line Extends 2026 Europe Season
Nieuw Statendam takes guests to the Mediterranean, Norway, and on a trip above the Arctic Circle for Northern Lights viewing.
China issues travel advisory for citizens visiting US amid tariff war
Education Ministry issues study abroad alert for students planning to study in US, following general travel advisory for citizens.
Turkish city of Gaziantep awarded 2025 Europe Prize
Established in 1955 by Parliamentary Assembly of the Council of Europe, Europe Prize is highest distinction awarded to European city for its actions in European domain.
Double luxury and lifestyle signing in Greece for IHG Hotels & Resorts
Opening later this year, The Chania Hotel Crete, Vignette Collection and a Kimpton La Mer Crete will bolster IHG’s leading luxury and lifestyle footprint in Europe.
Virgin Limited Edition Unveils The Ultimate Kenyan Safari Experience
A brand-new internal flight will exclusively connect Mahali Mzuri and Finch Hattons in high season.
Hilton Named the No. 1 Best Company to Work For in the US
Recognition marks Hilton’s fourth No. 1 ranking and 10th consecutive placement on the prestigious list.
Radisson Hotel Group continues strategic expansion in Türkiye
Radisson Hotel Group proudly announces the opening of Radisson Hotel Istanbul Merter, strengthening its footprint in Türkiye with a new property in one of Istanbul’s most accessible and dynamic districts.
