Sun Siyam Marks 35 Years with Culture-Led Brand Transformation

Indian Ocean

New brand statement: The Home of the Maldivian Spirit • Launch of Siyam Rewards loyalty programme • Signature Experiences including Insta Villa, Maldivian Roots and Sun Siyam Beach Club • Unified portfolio under Luxury, Privé, and Lifestyle collections

Sun Siyam Resorts celebrates 35 years of Maldivian hospitality with a milestone brand transformation. More than a visual refresh, this brand (r)evolution introduces a new identity anchored in The Home of the Maldivian Spirit, reaffirming the group’s position as one of the Maldives’ most culturally authentic resort operators. Guests can now enjoy newly launched Signature Experiences across all six resorts, alongside the introduction of Siyam Rewards, a loyalty programme designed to strengthen direct relationships with travellers.

Unified Portfolio: The House of Siyam

All five Maldivian resorts and the boutique property in Sri Lanka are now brought together under The House of Siyam. To offer clarity for guests and partners, the resorts are organized into three distinct collections:

· Luxury Collection: Elevated by the elements, delivering the highest calibre of island indulgence. Leading the collection is Sun Siyam Iru Fushi, an icon of premium exclusivity.

· Lifestyle Collection: Vibrant, energetic, and designed for adventure. Sun Siyam Olhuveli and Siyam World offer diverse experiences for families, friends, and couples alike.

· Privé Collection: Intimate barefoot hideaways focused on privacy and bespoke comfort. Sun Siyam Iru Veli, Sun Siyam Vilu Reef, and Sun Siyam Pasikudah in Sri Lanka define this soulful escape.

Signature Experiences

Central to the transformation is a suite of Signature Experiences, designed to immerse guests in Maldivian culture and creativity:

· Maldivian Roots: Weekly culinary and cultural journeys celebrating island heritage

· Insta Villa: The Maldives’ first overwater photo studio for unique and sharable moments

· Sun Siyam Beach Club: Afternoons of relaxation transform into evenings of music and dance beneath glowing skies

· Other highlights include the ceremonial Wow Welcome, Hidden Treasure Chests, Plant Based Bliss dining, and Moonlit Cinemas, each enriching the guest journey with unexpected moments of joy.

Siyam Rewards and Sustainability

The launch of Siyam Rewards strengthens direct guest engagement with personalised itineraries, room upgrades, and optional carbon offsets. Rewards begin from the very first booking. Every stay continues to support marine conservation and community projects under the Sun Siyam Care sustainability platform.

Voices from Sun Siyam

Hon. Ahmed Siyam Mohamed, Founder, Owner & Managing Director:

“When we founded Sun Siyam in 1990, and later opened our first resort in 1998, our goal was simple: to share the warmth of our islands and our people with the world. This transformation preserves that soul while creating space to innovate for the next generation of free-spirited travellers.”

Deepak Booneady, Chief Executive Officer:

“This rebrand is not just about design, it is about experience – cultural authenticity, purpose-driven hospitality, and creating moments that spark joy. With the Maldives’ widest choice of villas, the region’s most generous premium all-inclusive plan, and now our Signature Experiences, we are setting the stage for the future of island travel.”

A Modern Yet Authentic Identity

The redesigned website www.sunsiyam.com showcases the refreshed brand identity across print, digital, and guest experiences. The new look combines modern design with an unmistakably Maldivian spirit.

The transformation was guided by leading experts: JHAGGER&CO as lead brand advisors; StudioSixty7, London-based creative directors Lee McNichol and Jose Rivero, for interior refinement; and hospitality pioneer Dominik Ruhl for operational standards and experience design. Supported by VP of Operations Abdulla Thamheed, General Managers, Resort Managers, and the brand’s sales, marketing and PR teams, the result is a vibrant design system that blends cultural authenticity with a confident contemporary edge.