Tourexpi
The
conversion deal will see Noku Maldives, Vignette Collection, a 50-key
private villa resort on the idyllic island of Kudafunafaru, join IHG’s Luxury
& Lifestyle portfolio, one of the world’s largest, in December 2024 after
refurbishment under the Vignette Collection brand – a family of one-of-a-kind
properties unique in their identities, yet united by the vision to offer a more
authentic way to travel and backed by the reassurance of IHG’s trusted
reputation and leading loyalty offer.
Chris
Anklin, Senior Director, Development, South East Asia and Korea, IHG Hotels
& Resorts said: “We’re proud that our first collaboration with Roxy-Pacific
brings the Vignette Collection brand to the Maldives in beautiful Noonu Atoll –
a destination renowned for its abundant sea life and more than 30 outstanding
dive spots. It will be a fantastic boutique resort, delivering unforgettable
stays and offering the brand’s promise of weaving responsibility, community and
locality together to make a positive impact on its surroundings.
“This
adds to the record conversion activities IHG enjoyed in the first half of this
year - representing 41% of openings and 55% of signings globally across most of
our brand portfolio. Throughout this region, more than half of our signings are
now conversions, which is a testament to the attractiveness of our brands, the
strength of IHG’s enterprise platform and our ability to convert and rebrand in
short time frames.
“As
we gear up to our December launch, we look forward to welcoming guests to Noku
Maldives, Vignette Collection – our fifth IHG property in the Maldives – as the
Vignette Collection brand joins Six Senses, InterContinental and Holiday Inn in
a broad portfolio of experiences with a stay for every guest and every
occasion.”
Chris
Teo, Deputy CEO & Executive Director, Roxy-Pacific Holdings Pte Ltd: “Maldives
is a bucket list travel destination with enduring appeal, which is enjoying
strong and consistent demand. It has set its sights on a two million arrival
target this year – a 10% increase on 2023 – as it positions itself as a leading
sustainable tourism location, and we’re providing an idyllic getaway from which
travellers can explore its many wonders.
“We
know our guests seek meaningful and authentic stay experiences as they embed
themselves in local cultures and connect with the communities around them. As
part of a quickly growing brand family, Noku Maldives, Vignette Collection will
retain its distinctive identity, supported by IHG’s scale and IHG One Rewards
loyalty programme. Together with IHG, we look forward to providing guests with
an elevated resort experience that will inspire them to stay longer and
discover the natural wonders around them.”
Noku
Maldives, Vignette Collection is a 45-minute seaplane ride from Male
International Airport or a 40-minute flight to Maafaru Domestic Airport,
followed by a 15-minute speed boat ride to the island.
With
a land area of almost 90,000 square metres, it features 30 overwater villas and
20 beachfront villas, most of which have a private pool. With the smallest
villa at 175 square metres, the property boasts some of the largest villas in
the Maldives – perfect for couples, friends and families to enjoy unforgettable
stays.
Facilities
include two restaurants and bars, outdoor swimming pool, fitness centre, spa,
retail outlet and a diving and watersports centre offering access to a rich
diversity of marine life, including grey reef sharks, stingrays and sea
turtles.
IHG
launched Vignette Collection in August 2021 to offer a different price point to
the upscale conversion brand voco and complement its existing Luxury &
Lifestyle portfolio. The brand has grown globally to 18 open hotels,
including Convent Square Lisbon, Vignette
Collection in Portugal, The Halyard Liverpool, Vignette
Collection in the UK, Sindhorn
Midtown Hotel Bangkok, Vignette Collection and Dinso
Resort & Villas Phuket, Vignette Collection in Thailand, Th8 Palm
Dubai Beach Resort in UAE and Hotel X Brisbane Fortitude Valley in
Australia.
Image
Credit: © IHG
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