IHG expands in Egypt with two Holiday Inn hotels in Aswan

Egypt

New signings add 400 keys and mark brand entry into a key heritage destination

IHG Hotels & Resorts is accelerating its expansion in Egypt with the signing of two new Holiday Inn properties in Aswan. The agreements, concluded with Misr Holanda and Avenue for Development, introduce the brand to one of the country’s most culturally significant tourism destinations and add a total of 400 rooms to IHG’s growing portfolio.

The move reflects a broader strategy to strengthen IHG’s presence in high-demand leisure markets while responding to rising interest in destinations that combine heritage, nature and accessibility. Aswan, located along the Nile and known for its archaeological landmarks and Nubian culture, continues to attract both domestic and international travelers.

Two projects targeting different travel segments

Holiday Inn Aswan is planned as a 200-room hotel close to the city center and major attractions. Designed to appeal to a wide range of travelers, the property will offer three dining outlets and flexible meeting facilities across five venues. Opening is scheduled for 2029.

A second development, Holiday Inn Resort New Aswan, will also feature 200 rooms and is set to open in 2030 in the emerging New Aswan district. Positioned as a resort-style offering, the property aims to cater to guests seeking a more relaxed stay within a destination defined by natural landscapes and cultural depth.

Strategic growth in a key tourism market

“Egypt remains a priority growth market for IHG in the region,” said Haitham Mattar, Managing Director, India, Middle East & Africa at IHG Hotels & Resorts. “These signings allow us to meet the growing demand for high-quality branded accommodation while strengthening our long-term presence in the country.”

Dr. Eng. Ibrahim Sadek, CEO of Misr Holanda for Tourism and Hotel Investment and Avenue for Development, emphasized the strategic importance of the partnership. “Our collaboration with IHG reflects our confidence in their strong brand portfolio and operational expertise. We see significant potential in Aswan as the destination continues to develop.”

Expanding portfolio and long-term commitment

IHG currently operates ten hotels in Egypt across brands including InterContinental, Crowne Plaza, voco, Holiday Inn and Staybridge Suites. The company’s development pipeline includes 23 additional hotels, underlining its long-term commitment to the country’s hospitality sector.

With the addition of two Holiday Inn properties in Aswan, IHG continues to position itself in destinations that offer a blend of cultural heritage, natural beauty and growing tourism demand.