Tourexpi
Board, take off, relax: Lufthansa is constantly
developing its product range in all classes in order to provide passengers with
a pleasant journey. In Business Class on long-haul flights, new highlights are
now being added to the culinary offering. Heiko Reitz, Chief Commercial Officer
Lufthansa Airlines, explains: "The entire Lufthansa team is proud to
present our new Business Class experience. Our culinary highlights, the
celebration of German bread culture and the collaboration with traditional brands
such as Ziegler for the new Lufthansa Aperitif Avionic underline the timeless
elegance of our brand. The other new products that we will soon be introducing
in various travel classes are further steps towards our goal of creating a
whole new level of excitement for our guests."
Bread is one of the Germans' favorite foods. There
are more than 3,000 different types of bread in Germany, and bread culture has
been part of the German UNESCO Intangible Cultural Heritage for ten years.
Lufthansa guests in Business Class on long-haul flights from Germany can now
enjoy special bread developed exclusively for Lufthansa by baker-sommelier and
World Baker of the Year 2022 Axel Schmitt. The handmade breads, which are only
available on board Lufthansa flights from Germany, are baked fresh daily from
natural ingredients, do not contain any additives and are served with handmade
butter and high-quality olive oil as an appetizer. In each new quarter, there
will be a different type of bread specially created for Lufthansa.
Lufthansa guests can also look forward to further
innovations in in-flight service in Business Class on long-haul routes. In
future, the new signature drink Avionic, as an alternative to water and
sparkling wine, will be served with nuts as a welcome drink on board before
take-off. The Avionic Apéritif is a special creation by the Ziegler distillery,
developed with Sven Riebel, Frankfurt bar icon and "Host of the
Year". The drink, which is based on peach notes and wild meadow herbs, is
mixed on ice with tonic.
For the first time ever, Business Class guests will
be served a vegetarian amuse-bouche, from antipasti to sushi, as a prelude to
the first service on board. Fresh fruit will also be added to the dessert menu.
There is a new, modular snack offer for the small appetite in between, which
varies depending on the length of the route and time of day. This includes
snacks, fresh fruit and, on longer flights, fresh salty and sweet treats such
as tomato and mozzarella skewers or wraps with pastrami. From June, every
passenger will be given a small box of Lindt chocolates in an exclusive
Lufthansa design as a farewell gift. Lufthansa Business Class guests will thus
be offered an all-round appealing service, from the welcome moment to the
farewell gesture.
Image
Credit: © Lufthansa Group
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