Lufthansa Group’s Miles & More and Marriott Bonvoy Launch Strategic Loyalty Partnership - Get updated on what's happening in tourism!

Miles & More, the Lufthansa Group’s loyalty program, and Marriott Bonvoy, Marriott International’s award-winning travel platform, have entered into a strategic partnership that expands benefits for more than 36 million Miles & More members worldwide.

With immediate effect, members can earn up to 120 Miles & More Qualifying Points per year toward frequent flyer status when staying at Marriott Bonvoy hotels — in addition to the points they already earn on flights. At the same time, Senators and HON Circle Members automatically receive Marriott Bonvoy Gold Elite status, unlocking exclusive benefits without additional qualification requirements.

A milestone in loyalty strategy

“Our groundbreaking partnership with Marriott Bonvoy opens up a whole new world of experiences for our customers,” said Dieter Vranckx, Chief Commercial Officer of the Lufthansa Group. “This milestone is an important step in our comprehensive loyalty strategy, which focuses on exclusive travel and lifestyle benefits. By offering our members privileged access to one of the world's leading hotel loyalty programs, we are delivering a truly unique value proposition and strengthening customer loyalty for both partners.”

“Marriott Bonvoy and Miles & More each represent excellence in their respective spheres — hospitality and aviation. This partnership is a fantastic alignment of two trusted names, united by a shared commitment to enriching the travel experience,” said Satya Anand, President, Europe, Middle East & Africa, Marriott International. “Together, we are unlocking distinctive benefits for our members, offering them greater flexibility, recognition, and reward.”

Earn Miles & More Points on hotel stays

For the first time, members can link their Miles & More and Marriott Bonvoy accounts online to earn 40 Miles & More Points per eligible stay, up to a maximum of 120 points per year. These points contribute to achieving or maintaining status levels, though at least 50% of qualifying points must still be earned on Lufthansa Group flights. HON Circle status remains exclusively tied to Business and First Class flights with Lufthansa Group Airlines and co-issuing Miles & More partners.

Gold Elite recognition for Senators and HON Circle Members

As part of the partnership, Senators and HON Circle Members receive Marriott Bonvoy Gold Elite status automatically, entitling them to:

·         25% more Marriott Bonvoy points on eligible stays

·         Complimentary room upgrades (subject to availability)

·         Late check-out privileges

Strategic importance

With more than 30 hotel brands in over 10,000 destinations, Marriott Bonvoy significantly broadens the lifestyle and travel benefits available to Miles & More members. The partnership strengthens customer loyalty across both ecosystems, motivating members to combine flights and hotel stays to maximize rewards.

For further details, visit:

Miles & More – Marriott Bonvoy Partnership

marriottbonvoy.com/milesandmor

Image Credit: © Lufthansa Group