Tourexpi
Thailand
officially opened the Maha Songkran World Water Festival 2025 last night with a
spectacular celebration in the heart of Bangkok. Hosted at Sanam Luang from
11–15 April, the festival is the centrepiece of the Amazing
Thailand Grand Tourism & Sports Year 2025, with the Thailand
Summer Festival campaign spotlighting Thai heritage, creativity, and
cultural unity.
The
day’s festivities began with the Maha Songkran Parade, held in the
presence of the Prime Minister, Cabinet members, ambassadors, and members
of the National Soft Power Strategy Committee. The parade marked the
opening of UNESCO-listed
Songkran, the traditional Thai New Year, followed by the official
proceedings at Sanam Luang.
Prime
Minister, H.E. Ms. Paetongtarn Shinawatra, officially opened the event,
stating, “The Maha Songkran World Water Festival 2025 brings together soft
power, technology, and creativity to deliver a memorable experience that boosts
tourism, drives the economy, and showcases Thailand’s ability to host
world-class events.”
Minister
of Tourism and Sports, Mr. Sorawong Thienthong, added, “This festival
reflects Thailand’s unique cultural identity and readiness to host large-scale
events. It reinforces our global image and supports the government’s goal of
positioning Thailand among the world’s top 10 festival destinations.”
The
vibrant procession of eight elaborately themed floats, beginning at 17.30
Hrs., travelled from Democracy Monument along Ratchadamnoen
Avenue to Sanam Luang, capturing the spirit and symbolism of Songkran
through uniquely Thai storytelling.
Highlights
included The River of Blessings, featuring the majestic Naga, a
mythical serpent believed to bring prosperity through water, and Colours
of the Seasons, which celebrated Thailand’s tropical fruits—most notably
durian, the “king of fruit”—alongside floating markets as symbols of
abundance. The Flavour of Siam paid tribute to UNESCO-listed Tomyum
Kung, not only a national dish but also a reflection of Thai wisdom and
harmony with nature. The Noble Elephant honoured Thailand’s revered
elephants for their cultural and historical significance, while Betta
Brilliance showcased the vibrant Thai fighting fish as a symbol of
national pride and creativity.
The
procession also featured Spirit of the Fairground, evoking the playful
atmosphere of traditional temple fairs; Tuk-Tuk Beats, blending Thai pop
culture with festive charm through the iconic tuk-tuk; and Songkran
Through Young Eyes, presenting the festival from the perspective of children as
both custodians and future creators of Thai cultural expression.
A
second parade will circle Sanam Luang on 13 April, and all floats will
remain on public display at the venue through 15 April.
From 15.00
to 23.00 Hrs. daily, Sanam Luang offers a fully immersive cultural experience
featuring live entertainment, regional showcases, traditional rituals, and
interactive zones that reflect Thailand’s diverse identity.
The Main
Stage, active from 16.00 to 23.00 Hrs., hosts a nightly lineup of some of
Thailand’s top artists, including Bodyslam, Carabao, Jeff Satur, Polycat,
The Toys, 4EVE, Joey Boy, Zeal, Tilly Birds, Paper Planes, Ink Waruntorn,
Musketeers, Lazyloxy, Paradox, Slapkiss, YourMood, Ja Nongpanee, Lamyai
Haithongkham, and many more. Alongside contemporary concerts, audiences will
enjoy classical and cultural performances such as full-scale khon masked
drama, orchestral presentations, and vintage ballroom dancing inspired by the
Suntharaporn band. Each evening concludes with a synchronised drone light
show featuring 1,200 drones lighting up the Bangkok sky.
Complementing
the large stage, A Smaller Performance area features traditional Thai
cultural acts such as shadow puppetry, Nora dance, Hun Krabok puppetry, Pong
Lang music, victory drums, and long drums, as well as contemporary
performances.
The Regional
Identity Zone, open daily from 15.00 to 22.00 Hrs., brings Thailand’s five
regions to life through architecture, crafts, and immersive experiences.
The North showcases Lanna-style architecture inspired
by Wat Lok Moli, with glowing lanterns, traditional coffee brewing, and
flag crafting. The Northeast features the grandeur of Phimai
Historical Park and colourful Phi Ta Khon masks, alongside
pottery and bead-stringing workshops. Central Thailand presents Ayutthaya-inspired
prang towers from Wat Phutthaisawan, paired with bamboo weaving and
kite-making under creative lighting. The East evokes a modern beach
atmosphere with glowing LED jellyfish, coral reef decor, and upcycled
crafts using ocean waste. The South celebrates coastal life with
vibrant Nora beads, batik painting, traditional boats, and kite displays —
all set within an illuminated seaside setting.
The “Thai
Charms” Zone invites visitors to experience the “5 Must Do in
Thailand”: Must Taste traditional Thai desserts, Must Try Muay
Thai or Thai massage, Must Buy local favourites like elephant pants
and herbal inhalers, Must See ancient boxing performances, and Must
Seek traditional dress-up for souvenir photos.
Festivalgoers
can step into a classic Thai Temple Fair, featuring a haunted house,
open-air cinema, Ferris wheel, and sand pagoda building. Traditional New
Year rituals include bathing Buddha images and water-pouring ceremonies to
honour elders.
The Water
Play Zone offers giant spill buckets, a water station for Songkran water
play, musical fountain shows, and EDM sets by DJs such as JJetrin,
Bubble Paint, Lazyprince, Leonie, Tong Apollo, B-Bass, and more.
Over 100
vendor booths offer regional dishes, crafts, and local products across
Thailand. The event’s commitment to sustainability is reflected in the GCYOU-TURN
initiative, which recycles plastic water bottles into reusable items on-site.
A
Festival Web App provides real-time updates, maps, and Songkran event
listings nationwide to support visitor convenience. Free shuttle services operate
daily from Central Pinklao, and MRT Sanam Chai Station, running
between 15.00–23.00 Hrs.
The Maha
Songkran World Water Festival 2025 not only honours the UNESCO-listed
Thai New Year but also reaffirms Thailand’s place as a leading
cultural destination — where tradition, innovation, and festive joy come
together — and invites the world to experience Thailand at its most joyful.
TAT
projects that Songkran 2025 will generate over 26.5 billion Baht in tourism
revenue during 12–16 April, marking an 8% increase year-on-year. This includes
476,000 international arrivals contributing over 7.32 billion Baht and more
than 4.4 million domestic visits generating 19.24 billion Baht.
Image
Credit: © TAT
The most interesting news
Travel & Tourism to Create 4.5MN New Jobs across the EU by 2035, Says WTTC
The World Travel & Tourism Council (WTTC) today reveals a bright future for the European Union’s Travel & Tourism sector, with strong growth predicted over the next decade.
Queen Elizabeth 2 Hotel Launches Traditional Sunday Roast Lunch at Queens Grill
Step into a realm of culinary nostalgia and maritime heritage as the legendary Queen Elizabeth 2 Hotel launches its exquisite Sunday Roast Lunch in the famed Queens Grill.
Radisson Hotel Group crosses the 200 hotels mark in South Asia
In line with its ambitious growth plan for 2025, Radisson Hotel Group has reached a historic milestone in India with crossing 200 hotels, following the signing of five new hotels.
Scaling New Heights at Six Senses Crans-Montana in the Swiss Alps
Alma Frequency | June 5 to 8, 2025.
South-South Cooperation for Tourism at 2nd UN Tourism Africa & Americas Summit
UN Tourism has advanced South-South cooperation in tourism development, putting into action the aims of the Punta Cana Declaration signed by its Member States from Africa and the Americas.
Global Travel & Tourism is Strong Despite Economic Headwinds
WTTC reveals record-breaking international visitor spending in 2025 and continued global growth.
Condor further expands its route network for winter 2025/26
More flights in the winter schedule: Condor is expanding its services in winter 2025/26 and is offering its guests a sunny getaway with a new daily flight between Stuttgart (STR) and Dubai (DXB).
The RIU Group simplifies its corporate structure
The RIU Group is in the process of merging two of its holding companies as part of its corporate reorganisation and simplification project.
Senior Tourism: The Top 7 European Destinations for Travelers Over 65, according to TUI Musement
Study based on activity reviews identifies the best places for baby boomers.
UN Tourism and UNCTAD Unveil Guiding Principles for Sustainable Investment in Tourism
UN Tourism and the United Nations Conference on Trade and Development (UNCTAD) have set out a shared roadmap for building a resilient, inclusive, and environmentally responsible tourism sector, through sustainable investments.
Azamara Cruises Unveils Destination Immersion® Elevated: A Bold New Era of Culturally Rich Travel
New Shore Programs and Onboard Enhancements Will Redefine the Way Travelers Experience the World Giving them a Deeper Journey and a Greater Story.
Vienna Joins UN Tourism’s International Network for Sustainable Tourism Observatories
UN Tourism has welcomed Vienna as the newest member of the International Network of Sustainable Tourism Observatories (INSTO).
IHG Hotels and Resorts signs first voco hotels in Türkiye
voco Antalya Konyaaltı adds to voco’s global ambition of 200 properties by 2028.
China issues travel advisory for citizens visiting US amid tariff war
Education Ministry issues study abroad alert for students planning to study in US, following general travel advisory for citizens.
Turkish city of Gaziantep awarded 2025 Europe Prize
Established in 1955 by Parliamentary Assembly of the Council of Europe, Europe Prize is highest distinction awarded to European city for its actions in European domain.
Double luxury and lifestyle signing in Greece for IHG Hotels & Resorts
Opening later this year, The Chania Hotel Crete, Vignette Collection and a Kimpton La Mer Crete will bolster IHG’s leading luxury and lifestyle footprint in Europe.
Lufthansa City Airlines takes delivery of its first all-new Airbus A320neo
Lufthansa City Airlines took delivery of its first brand-new Airbus A320neo at the Airbus factory in Hamburg-Finkenwerder.
Holland America Line Extends 2026 Europe Season
Nieuw Statendam takes guests to the Mediterranean, Norway, and on a trip above the Arctic Circle for Northern Lights viewing.
Virgin Limited Edition Unveils The Ultimate Kenyan Safari Experience
A brand-new internal flight will exclusively connect Mahali Mzuri and Finch Hattons in high season.
Hilton Named the No. 1 Best Company to Work For in the US
Recognition marks Hilton’s fourth No. 1 ranking and 10th consecutive placement on the prestigious list.
Radisson Hotel Group continues strategic expansion in Türkiye
Radisson Hotel Group proudly announces the opening of Radisson Hotel Istanbul Merter, strengthening its footprint in Türkiye with a new property in one of Istanbul’s most accessible and dynamic districts.
