Tourexpi
The
group continues to build on this success with new market entries and strategic
signings in the first quarter of 2025.
Expanding
Across Africa
Radisson
Hotel Group has signed 11 new hotels and opened 7 properties over the past 15
months, adding more than 2,000 rooms to its portfolio. With a total of 100
hotels across 30 countries, the group’s expansion is driven by a strong focus
on local partnerships and high-impact conversions, with 1,000 rooms opened
through conversions alone.
Elie
Younes, Executive Vice President & Global Chief Development Officer,
stated, "Our strategic expansion in Africa has been remarkable, entering
new markets like Tanzania, Conakry, and the Democratic Republic of Congo. Our
strong pipeline and effective execution highlight our commitment to delivering
high-quality hospitality while creating long-term social impact in the
communities we serve."
New
Market Entries: Democratic Republic of Congo
Radisson
Hotel Group announced its entry into the Democratic Republic of Congo (DRC)
with two key projects:
·
Radisson Blu Hotel, Kinshasa (Opening
late 2026): Located in Kinshasa’s prime Gombe district, this upper-upscale
hotel will feature 110 rooms, diverse dining options, wellness facilities, and
modern meeting spaces.
·
Radisson Hotel Lubumbashi (Opening
mid-2027): Situated on Revolution Road Avenue, this upscale property will offer
97 guest rooms, a rooftop bar, flexible meeting areas, and proximity to key
landmarks like Kipopo Lake and Lubumbashi Golf Club.
Strengthening
the Indian Ocean and West Africa Presence
Radisson
also marked its entry into Guinea with the opening of the Radisson Blu Hotel,
Conakry, just three months after signing. Additionally, the group expanded its
Indian Ocean portfolio with the signing and opening of Crystals Beach Resort
Belle Mare in Mauritius, featuring 234 rooms with stunning lagoon views.
Strategic
Growth in Central and West Africa
In
Cameroon, Radisson signed the Radisson Blu Hotel & Apartments, Yaoundé,
scheduled to open by the end of 2026. Located in the central business district,
the hotel will feature 150 rooms, various dining options, and extensive meeting
and wellness facilities, reinforcing the group’s presence in Central Africa.
Future
Growth and Strategic Markets
Radisson
aims to maintain its leadership by targeting strategic markets:
·
Morocco: Aiming for 30 hotels by 2030
·
South Africa: Doubling its footprint
to 25 hotels by 2030
·
Nigeria: Continuing expansion with
multiple developments
“Our
focus on geographical diversification, coupled with a commitment to
strengthening key markets, positions us for sustained growth across Africa. We
are dedicated to delivering premium hospitality experiences while fostering
positive community impact,” added Younes.
Image Credit: © Radisson Hotel Group
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