Tourexpi
H World Group Welcomed 6.3 Million Guests During China's May Day Holiday
According
to the Ministry of Culture and Tourism, there were 314 million domestic trips
made in China during the five-day holiday, reflecting a 6.4% year-on-year
increase. Domestic tourism spending reached 180.27 billion yuan, an 8.0%
increase from the previous year.
The
overall hotel occupancy rate for H World exceeded 84%, up 1% from last year.
Major cities showed strong performance, with occupancy rates reaching 88% in
Guangzhou, 87% in Shenzhen, and 85% in Xi'an—representing year-on-year growth
of 10%, 14.5%, and 10.4% respectively.
Second-tier
cities also showed remarkable results, with locations such as Xuzhou,
Changchun, Foshan, Ningbo, Nanchang, Nanning, and Wenzhou surpassing 90%
occupancy, highlighting robust domestic travel demand beyond the primary urban
centers.
Smaller
third- and fourth-tier cities also experienced a surge in leisure travel.
Cities like Bengbu, Liaoyang, and Pingxiang reported full occupancy, driven by
domestic tourists seeking more relaxed holiday environments.
A
significant factor in the increased guest numbers was China's adoption of a
240-hour visa-free transit policy. During the holiday period, H World recorded
over 43,000 international guest stays, a 75% increase compared to the previous
year, showcasing the growing appeal of China as a destination for global
travelers.
H
World Group’s strong performance during the holiday reflects the growing
momentum of domestic and international travel in China, fueled by both policy
changes and increased tourism activity across various city tiers.
Image
Credit: © H World Group
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