Tourexpi
Greek National Tourism Organisation Takes Centre Stage at WTM London 2024
WTM
London is the perfect platform for Greece to show how its tourism strategy is
successfully balancing the benefits of tourism with the needs of local
economies and communities while safeguarding the natural and cultural
environment. Along with policies to diversify offerings, mitigate seasonality,
upgrade education, and foster cooperation with local communities, tools have
been introduced for comprehensive and systematic data collection and
information flow in tourism.
Greece
is addressing sustainability through a multi-faceted approach, with the
safeguarding of natural and cultural resources, spotlighting lesser-known
destinations, as well as the identity and well-being of local communities, at
the heart of all considerations.
As
Premier Partner, the GNTO will build on this outstanding progress, thanks to
the prime advertising and marketing opportunities with WTM. The exciting
partnership will also help the tourist board and 80 of its stakeholders who are
exhibiting, further raise its global profile by taking part in the opening
ceremony and key press conferences with the international media.
Juliette
Losardo, Exhibition Director, World Travel Market London, commented: “I am
thrilled to announce the Greek National Tourism Organisation as our Premier
Partner for 2024. Greece has long been at the forefront of leisure tourism and
has participated in World Travel Market for many years, but they never stop
innovating.
“The
GNTO has carried out a lot of work on sustainability over the past few years
which puts it in a strong position to promote Greece as a year-round
destination, highlighting some of the beautiful lesser-known places travellers
still have to discover. As part of the GNTO’s strategy, investments and
partnerships have been forged with a host of private sector organisations, to
deliver competitive travel experiences aligned to evolving travel needs.”
Image
Credit: © WTC
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