Tourexpi
Emirates caps record-breaking ATM, welcoming over 27,000 visitors
Emirates has capped off its busiest ever presence at the Arabian Travel Market, forging and deepening nearly 40 partnerships spanning tourism organisations, technology partners, cruise line companies, airlines and rail operators, among others.
Across the event’s four-day run, the airline’s stand was buzzing, welcoming over 27,000 visitors to experience Emirates’ full suite of products across its three aircraft types, including its latest-generation A350 Business Class seats and Premium Economy alongside the signature Onboard Lounge and Shower Spa, as well as its sustainability and accessible travel initiatives.
The airline also wrapped up an intensive agenda featuring more than 600 industry meetings, strategic networking sessions, media briefings, as well as its first ever series of seven travel trade workshops held on the sidelines of the event.
Emirates was honoured to welcome UAE royal dignitaries and VIP guests to its stand at ATM including His Highness Sheikh Mohammed bin Rashid Al Maktoum; His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum; His Highness Sheikh Mansour bin Mohammed bin Rashid Al Maktoum, and His Excellency Sheikh Nahyan bin Mubarak Al Nahyan.
High impact travel industry workshops
Leveraging ATM as a strategic platform for destination promotion, the airline led its first ever destination workshops for trade industry partners. Emirates conducted the focused workshops in partnership with seven tourism boards, with over 350 trade industry partners from 15 countries attending the two-day sessions.
Strategic partnerships to catalyse tourism growth
In keeping with ATM 2025’s theme, ‘Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity’, Emirates set a new precedent in international tourism collaboration at the show, signing with nearly 40 organisations to support increased demand for fresh places to visit, as well as traveller emphasis on new experiences. This included tourism boards and ministries from 21 countries, territories and regions with plans to highlight the unique attractions of each locale through a gamut of joint marketing and commercial activities targeting consumers and trade partners.
Continuing with its cruise focus, the airline strengthened its strategic partnership with Cruise Lines International Association (CLIA), inked an agreement with Hapag-Lloyd and extended its long-term partnership with MSC Cruises. Plans include bolstering its luxury cruise travel packages with partners, deepening its engagement with key cruise industry leaders to enhance its visibility in key markets, enhancing Dubai’s status as a hub for homeporting, and boosting cruise passenger movements across its network.
The airline has been working hard to establish new airline partnerships and strengthen its longstanding relationships, and at ATM, Emirates signed on with two new carriers and strengthened its relationships with two existing partners. Emirates and Kuwait Airways will explore the framework for an interline agreement and the airline will work with Philippine Airlines to explore reciprocal codesharing. Emirates also officially activated its reciprocal codeshare partnership with Condor and established a new codeshare with Air Seychelles.
Addressing the specific requirements of high-growth consumer segments, Emirates inked new partnerships to tap into the international meetings and events industry, the vibrant student traveller base, as well as small and medium sized enterprises with the aim to aim to facilitate more seamless connectivity and provide exclusive benefits. The airline also renewed its long-standing partnership with Huawei to drive new digital innovation initiatives and create visibility across key global markets.
Picture Credit: © Emirates
The most interesting news
Hyatt Regency Danang Enhances Family Offerings for 2025
Hyatt Regency Danang Resort and Spa is expanding its award-winning family experience in 2025 with new attractions designed to delight guests of all ages.
Corendon Airlines Celebrates 20th Anniversary with New Routes, Onboard Specials, and Discounts
Corendon Airlines marked its 20th anniversary with a celebratory gala at the Cosmos Theatre in Antalya, bringing together partners from tourism, aviation, business, and media to honour two decades of growth and look ahead to the future.
United Airlines Reaches Tentative Agreement with Flight Attendants Union
United Airlines and the Association of Flight Attendants-CWA (AFA) have reached a tentative agreement that includes industry-leading wages, a signing bonus, and quality-of-life improvements for the airline’s 28,000 flight attendants.
Emirates Skywards Partners with Coca-Cola Arena to Offer Exclusive Entertainment Experiences
Emirates Skywards, the award-winning loyalty programme of Emirates, has expanded its Skywards Exclusives portfolio by partnering with Dubai’s Coca-Cola Arena, offering members the chance to redeem or bid Miles for hospitality tickets to top live ev
WTM London 2025 Poised to Be the Largest in Its 45-Year History
World Travel Market (WTM) London is set to host its most expansive and influential edition to date when it returns from Tuesday 4 to Thursday 6 November 2025.
International Tourist Arrivals Rise 5% in Q1 2025, Surpassing Pre-Pandemic Levels
According to the latest World Tourism Barometer published by UN Tourism, international tourist arrivals (overnight visitors) grew by 5% in the first quarter of 2025, with more than 300 million travellers crossing borders—an increase of 14 million c
Marella Cruises Unveils Winter 2026 Itineraries
Marella Cruises, the UK cruise line of TUI, has announced its winter 2026 programme, featuring an exciting mix of brand-new ports of call and long-awaited returns to popular destinations.
Bangladesh Seeks Turkish Partnership for Forest Restoration and Eco-Tourism Development
Bangladesh has officially requested technical support from Türkiye to advance its forest restoration initiatives and develop a sustainable eco-tourism strategy.
Türkiye Welcomes 10,59 Million Foreign Tourists in First Four Months of 2025
Türkiye attracted 10.59 million foreign visitors between January and April 2025, according to data released today by the Ministry of Culture and Tourism.
Hilton Named #1 Best Workplace in Vietnam for 2025
Global hospitality leader Hilton (NYSE: HLT) has been named the No. 1 Best Workplace in Vietnam™ 2025 in the medium-sized company category by Great Place to Work®, marking its first time at the top spot in the country.
Moldova to Host the 46th World Congress of Vine and Wine
The Country with the Highest Vineyard Density Per Capita.
IHG Hotels & Resorts and Singapore Airlines Partner to Empower SMEs Across Asia-Pacific
IHG Hotels & Resorts (IHG) and Singapore Airlines (SIA) have launched a strategic partnership to support the growth and mobility of small and medium-sized enterprises (SMEs) across the Asia-Pacific region.
Spanish Government Reaffirms Commitment to Social Sustainability and Digitalisation
Jordi Hereu, Spain’s Minister for Industry and Tourism, today reiterated the government’s strong commitment to the social sustainability of the tourism sector, describing it as an immense industry undergoing rapid and continuous transformation.
‘Tout à fait Thaï 2025’ Festival in Paris Attracts 10,000 Visitors
The Tourism Authority of Thailand (TAT) celebrated the success of the “Tout à fait Thaï 2025” festival in Paris, which welcomed over 10,000 visitors to the Parc de Bagatelle on 24–25 May.
South Africa’s Travel & Tourism Sector Set to Reach Record Employment in 2025
The World Travel & Tourism Council (WTTC) has announced that South Africa’s Travel & Tourism sector is on course to achieve a historic employment milestone in 2025, with job numbers projected to exceed pre-pandemic levels.
Riyadh Air and Saudi Ministry of Culture Unite to Showcase National Heritage through Air Travel
Riyadh Air has signed a strategic partnership with Saudi Arabia’s Ministry of Culture to make authentic Saudi heritage a core feature of its passenger experience.
UN Tourism and FAO Launch Sustainable Gastronomy Tourism Initiative in Pacific Island States
A new joint project by UN Tourism, the Mountain Partnership Secretariat at FAO, and the Pacific Tourism Organization (SPTO) aims to connect agrifood systems with tourism in seven Pacific Small Island Developing States (SIDS), promoting inclusive grow
Chiang Mai: San Kamphaeng Hot Springs Transformed by Light and Imagination
The Tourism Authority of Thailand (TAT) unveils Onsen@Sankamphaeng, a radiant nighttime experience blending digital art, cultural storytelling, and natural wonder.
Four Seasons Yachts Unveils Marina Day Experience, Redefining Luxury at Sea
Innovative design, Riviera-inspired elegance, and bespoke sea-level adventures set to debut aboard Four Seasons I in 2026
Thailand Launches ‘Sawasdee Nihao’ Initiative to Celebrate 50 Years of Thai–Chinese Relations
High-profile campaign marks diplomatic milestone and repositions Thailand as a premium, sustainable destination for Chinese travellers
Spain Hosts 123rd Meeting of UN Tourism Executive Council to Nominate New Secretary-General
High-level gathering in La Granja (Segovia) highlights Spain’s leadership in sustainable tourism and UN Tourism’s 50th anniversary
