Wego partners with Türkiye to enhance travel discovery for MENA travellers

Turkey

New collaboration brings richer content and seamless trip planning to one platform

Wego has entered into a strategic partnership with the Türkiye Tourism Promotion and Development Agency to strengthen how travellers across the Middle East and North Africa discover and plan trips to Türkiye. The collaboration focuses on integrating curated destination content, practical insights and planning tools directly into Wego’s digital ecosystem.

The initiative responds to growing demand for travel experiences that combine accessibility with cultural depth. By embedding Türkiye’s tourism offerings into the platform, travellers can explore a wide range of destinations—from iconic landmarks to lesser-known regions—within a single, streamlined planning environment.

Expanding access to diverse travel experiences

Türkiye’s appeal lies in its diversity, spanning ancient civilisations, Ottoman heritage and modern urban life, as well as Mediterranean and Aegean coastlines. Through Wego, users can navigate experiences across Istanbul’s historic districts, the landscapes of Cappadocia, the coastal destinations of Antalya and Bodrum, and the thermal terraces of Pamukkale.

The platform aims to present these experiences alongside practical travel information, enabling users to design trips that match their interests—whether short city breaks, family holidays or multi-stop itineraries.

Focus on smarter and more intuitive planning

“Türkiye continues to resonate strongly with travellers across the MENA region,” said Mamoun Hmidan, Chief Business Officer at Wego. “Through this collaboration, we are enhancing how travellers discover and plan their journeys by bringing meaningful content and inspiration directly onto our platform.”

Sinan Seha Türkseven, General Manager of the Türkiye Tourism Promotion and Development Agency, подчеркнул the importance of reaching travellers through familiar digital channels. “Partnering with Wego allows us to engage a broad audience across the region and present Türkiye as a destination that combines familiarity with depth,” he said.

Supporting the full travel journey

The partnership introduces curated inspiration, seasonal highlights and detailed destination information, covering UNESCO World Heritage Sites, culinary traditions and wellness experiences. Accommodation options range from boutique hotels to all-inclusive resorts, supported by strong air connectivity across multiple international gateways.

By combining content, booking tools and travel insights, Wego and TGA aim to encourage deeper exploration of Türkiye throughout the year—positioning the country not only as a popular destination, but as a multifaceted travel experience shaped by culture, history and landscape.