WTTC welcomes Switzerland Tourism as new Destination Partner

International

Switzerland Tourism joins the World Travel & Tourism Council to strengthen international cooperation and promote sustainable tourism development

The World Travel & Tourism Council (WTTC) has announced Switzerland Tourism as its newest Destination Partner. With the partnership, the Swiss national tourism organisation aims to deepen its international industry engagement and further position Switzerland as a high-quality, sustainable destination for both leisure and business travel.

Switzerland Tourism is responsible for the global promotion of Switzerland as a travel destination and works closely with tourism stakeholders as well as public-sector partners. The organisation promotes year-round travel experiences ranging from alpine tourism and city breaks to conferences and business events.

Headquartered in Zurich, Switzerland Tourism operates through 35 offices across 21 international source markets in Europe, the Americas, Asia and the Middle East. The organisation employs around 280 people worldwide.

Focus on sustainable tourism growth

WTTC sees the new partnership as an opportunity to strengthen cooperation around sustainable tourism development and long-term destination competitiveness.

“We are delighted to welcome Switzerland Tourism as a Destination Partner of WTTC,” said Gloria Guevara, President & CEO of WTTC. “Switzerland is known for its unique alpine landscapes, rich cultural heritage, and wide range of year-round experiences for both leisure and business travellers. We look forward to working together to support sustainable tourism growth and further strengthen Switzerland’s position as a high-quality destination on the global stage.”

Switzerland seeks stronger global industry exchange

For Switzerland Tourism, the partnership is intended to support closer dialogue with international tourism leaders and strengthen Switzerland’s role in global tourism discussions.

“Joining WTTC enables Switzerland Tourism to engage more closely with global tourism leaders, contribute Swiss perspectives to international discussions, and help advance a tourism sector that is sustainable, resilient and economically strong,” said Martin Nydegger, CEO of Switzerland Tourism.

Nydegger also highlighted the value of WTTC’s international business network for Switzerland’s tourism strategy.

“As a nationally mandated, but independently managed body co-financed by taxpayers and industry partners, Switzerland Tourism wants to benefit from WTTC’s industry-led ecosystem, which facilitates direct engagement with global business leaders,” he added.

International collaboration gains importance

The new partnership reflects the growing importance of international cooperation within the travel and tourism industry, particularly around sustainability, resilience and long-term competitiveness.

By joining WTTC as a Destination Partner, Switzerland Tourism underlines its ambition to help shape future tourism development globally while continuing to promote Switzerland internationally as a premium year-round destination.